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The Next Generation of Metadata Management (Part 2)

In Part 1 of this series, we began with the roots of Metadata Management. In this post, we look at the need to have an enterprise metadata cataloging solution. Big Data’s close relation to Metadata Management Now is the new era of Big Data. This includes the next-generation capabilities of various areas including machine learning, predictive... more

Game Changers in Digital Transformation – 5 Reasons to Join Amsterdam Arena for MDM 360 Summit

Moving from digital transformation blabla, to actionable steps, this is one of the key objectives for Informatica’s MDM 360 Summit EMEA on June 7 and 8, in Amsterdam Arena. Where do you stand in the in digital? World Cup, Champions League, first league, second league, amateur? How do you rank compared to competition? Do you... more

5 Best Reasons to Attend Informatica World 2017

What are the 5 best reasons to attend Informatica World 2017? I knew you were wondering and I’m glad you asked! Of course, this list will be a little different for each person you approach, but I’m happy to share my opinion here. Most would predict that I’d answer with things like “visiting San Francisco”,... more

Next Best Offer – The Missed Potential in Customer Experience

Dear CDOs and CMOs of this world: What is the most significant waste of potential in a customer experience strategy? From my point of view, it is the failure to provide a “next best offer.” Consider what kind of experience a company could provide if they leveraged the potential of the data they already hold... more

SaaS Sprawl: Is History Repeating Itself?

Remember the late 1990s and early 2000s? Back then, CIOs and business leaders were making their mark by implementing ERP software. This software automated key business functions like finance, HR and the first wave of cheap, easy-to-deploy niche applications which specialized in specific business processes not adequately covered by ERP. Companies spent a ton on... more

Fight Back Against Data Fragmentation

Master Data Management (MDM) isn’t new, but it’s needed more than ever before. In part, this is due to a need to fight back against data fragmentation. As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow web behavior, and sell more effectively. Our apps give us... more

7 Key Ways to Grow Your Cloud Data Management Skills

In my recent post, I shared key reasons why I’m looking forward to Informatica World 2017. One of these reasons is the chance to learn new cloud data management skills. As companies increasingly migrate business functions to SaaS, the need for cloud data management skills rises daily. Expertise on how to integrate data created in... more

Two Ways Master Data Breeds Success in Financial Services

Their business may be finance, but these days banks don’t earn—or keep—customers by providing better returns or interest rates. Instead, banks increasingly compete by giving customers modern conveniences while making sure they stay in compliance amidst regulatory complexity. Those two issues—customer experience and regulatory compliance—are at the heart of the banking business in 2017. And... more