Tag "Trusted Data"

2019 CX Agenda: 360 Data Views Fuel Intelligent Customer Experience

Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more

Trusted Data Enables Cost Savings Opportunity by Focusing on the Total Customer Experience at EMC

“Trusted data has helped EMC identify opportunity costs of over $40 million a year,” said Barbara Latulippe, Chief Data Governance Officer at EMC, during the Informatica World Tour in Boston last month. Are you wondering how? Barbara explained that EMC’s data used to sit in a swamp. Now it sits in a lake: a vast... more