Tag "total customer relationship"
Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it
With seven million customers, SulAmerica Seguros is the largest independent insurance company in Brazil, offering a suite of financial offerings ranging from health, dental and life insurance to products for retirement and asset management. But as José Guilherme, SulAmerica’s Business Intelligence Manager explained at Informatica World 2016 in San Francisco, without a customer-centric view of... more
Original Article posted on cmswire.com. Think you know how much customer data issues are costing you? You’re probably underestimating — by a lot. Customer data is important. Most marketers can agree on that. Rich customer data can improve our results, but we don’t know how to connect all of our data. And we don’t know... more
Why Attend the MDM 360 Summit during Informatica World 2016? 50 Sessions for Mastering the Digital Transformation An overall of 50 sessions, focused on different Master Data Management and Information Quality, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 24th and 25th of May. Register today If you’ve been... more
Data to drive your Digital Transformation Data management professionals from all over Europe are invited to attend Informatica’s European MDM 360 Summit in Paris. Held in Europe’s largest purpose-built business district, this unique event provides you with a special opportunity to learn how “great data drives today’s digital transformation”. (It’s not too late to save... more
For the past year, we’ve been saying that great customer experiences start with great customer data; and great customer data fuels great customer experiences. But it’s not always easy to know where to begin on this journey from product-centricity or channel-centricity to customer-centricity. That’s the idea behind this workbook, Building a View of Your Total Customer Relationship. Think of it as your comprehensive primer for smarter customer data management. The workbook reviews four lessons to bulletproof your customer initiative, lays out three core components of a total customer relationship, and walks you through the seven steps most companies use to create great customer data. Because once you master the data, you can then begin to master the experiences.
This article was originally posted on cmswire.com A few years ago, I was responsible for global marketing campaigns and was really excited about the power of personalized marketing. My head of marketing operations and I were preparing a highly targeted marketing campaign for a new product. But there was a huge obstacle in our way. If you are... more
Birthdays are special. While I don’t have huge celebrations each year, I sure do appreciate when someone remembers. An executive, who works for a large bank, believes birthdays are important. During a presentation at a recent MDM 360 Summit, he said, “We want the ability to wish our customers happy birthday on their special day.... more
“Technology and processes are commoditized, because everyone has access to the same technologies, but data makes your company unique,” said Raman Murali, Vice President of Enterprise Analytics Management at The Chubb Corporation. Raman made this point during a lively panel discussion on the “State of the Insurance Industry” at the Financial Executive Summit in New... more
When my friend stayed at a Hyatt Hotel, he told them he was allergic to down and preferred foam pillows. Now when he stays at any of their 500 properties around the globe, they make sure foam pillows are in his room. Hyatt’s competitive differentiation comes from knowing their customers better than their competitors. So,... more