Tag "total cusotmer relationship"

Transforming the Organization by Integrating Everyone

Some time ago I was actively involved with the Integration Consortium, a non-profit organization promoting best practices for data and systems integration. One of my duties was to organize conferences and I had the good fortune to secure Jim Rager[1], Ex-Vice Chairman of Royal Bank of Canada (RBC) as the speaker for one of them.... more

Better Data equals Better Relationships

Two weeks ago I attended Dreamforce for the second year in a row. I find the event amazing and love the opportunity to see old colleagues, meet up with partners, and make new connections. For me, this is the best part of the event – the fact that so many people from my network are... more

How Insurance Companies Benefits from Information Management

Insurance is a highly competitive business that hinges on providing the right products and industry-leading service to customers. Accurate data is the lifeblood of this business. To overcome their struggle with fragmented data across product lines, functions and channels, a leading US-based insurance company has built a world-class information management practice to enable the company to quickly collect and analyze data, whether it is financial, claims, policy or customer data.

Citrix Boosts Lead Conversion Rates by 20% with Better Customer Information

“If you don’t like change, you’re going to like irrelevancy a lot less.” I saw this powerful Ralph Waldo Emerson quotation in an MDM Summit presentation by Dagmar Garcia, senior manager of marketing data management at Citrix.  In this interview, Dagmar explains how Citrix is achieving a measurable impact on marketing results by improving the... more