In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more
In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains. Customer Insights and Data Having a 360 view of customers is... more
Whether you’re talking to supply chain executives in manufacturing, in distribution, or in retail, the pain points are the same: If they’re sourcing products or services from multiple vendors, they must address some or all of these five challenges to supplier information management. No trusted view: Supply chain executives struggle to get a... more
Procurement Costs Supplier management can be expensive. Did you know that companies could save up to $6 million annually in supplier spend by leveraging trusted supplier data quality? * Cost efficiency, cost reduction, and spend analytics continue to be among the top business priorities in supply chain management (SCM) and procurement. According to Deloitte’s 2016... more
In a world of complex and integrated supply chains, your business’ success hinges on your supplier relationships. The way you interact with them is changing. Today, suppliers are viewed as strategic partners, which can help gain competitive advantages. In fact, procurement leaders consider supplier collaboration as the second most important area of focus after consolidating... more
If you are in supply chain, procurement or supplier management, you are probably aware of “The five data-driven supply chain killers”. But do you know how to fix them? A great chance to dive deeper will be Informatica World 2016, taking place from May 23-26, 2016 at Moscone West in San Francisco. You’ll get all... more
Big data analytics can help increase visibility and provide deeper insights into the supply chain. Leveraging big data, supply chain organizations can improve the way they respond to volatile demand or supply chain risk--and reduce concerns related to the issues.
Supply chain compliance is among the top challenges leading supply chain and procurement organizations have to focus on. This blog provides four ways that will help you better achieve supply chain compliance.
In this “always on” era of connected consumers, pricing isn’t enough to attract business and drive growth. You need to; Deliver personalized offers that expand wallet share and strengthen your brand Provide a consistently satisfying experience across any and all channels your customers use Meet demand while managing inventory and optimizing the supply chain I... more
This article was originally posted in Supply and Demand Chain Executive. Supplier data management is costing organizations millions of dollars each year. According to AMR Research/Gartner, supplier management organizations have increased their employee headcount and system resources by 35%, and are spending up to $1,000 per supplier annually, to manage their supplier information across the... more