Tag "Supplier Management"
In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains. Customer Insights and Data Having a 360 view of customers is... more
Whether you’re talking to supply chain executives in manufacturing, in distribution, or in retail, the pain points are the same: If they’re sourcing products or services from multiple vendors, they must address some or all of these five challenges to supplier information management. No trusted view: Supply chain executives struggle to get a... more
Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more
If you are in supply chain, procurement or supplier management, you are probably aware of “The five data-driven supply chain killers”. But do you know how to fix them? A great chance to dive deeper will be Informatica World 2016, taking place from May 23-26, 2016 at Moscone West in San Francisco. You’ll get all... more
In a new report based on survey results, “The Value of Strategic Supplier Data Management”, The Aberdeen Group reviewed how supplier data is used, managed, and leveraged to achieve superior supply chain performance. The report summarizes survey results among supply chain, sourcing and procurement organizations across all industries and geographies. In particular, it examines the... more