In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains. Customer Insights and Data Having a 360 view of customers is... more
Master data management (MDM) technology is entering a new stage of maturity. Driven by the rising demands of big data, today’s MDM is drastically different, offering greater capabilities, deployment options, and user flexibility than ever before. The market forces that have shaped this change are complex, but the result is a new generation of MDM... more
Black Friday is a huge opportunity for brands & retailers. In 2014, Americans have spent $50.9 billion during the 4-day Black Friday weekend* following Thanksgiving Day that is the beginning of the Christmas shopping season in the U.S.. In Germany, 85 billion Euros were spent during the Christmas shopping time November and December 2014**. Some say... more
According to Accenture, 76% of supply chain executives are not satisfied with their overall supply chain performance. And about three out of every four executives think their supply chain and sales & marketing functions are misaligned when it comes to responding to market needs.* Lack of Supply Chain Visibility and Ineffective Collaboration A lack of... more
Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more
Procurement Costs Supplier management can be expensive. Did you know that companies could save up to $6 million annually in supplier spend by leveraging trusted supplier data quality? * Cost efficiency, cost reduction, and spend analytics continue to be among the top business priorities in supply chain management (SCM) and procurement. According to Deloitte’s 2016... more
In a world of complex and integrated supply chains, your business’ success hinges on your supplier relationships. The way you interact with them is changing. Today, suppliers are viewed as strategic partners, which can help gain competitive advantages. In fact, procurement leaders consider supplier collaboration as the second most important area of focus after consolidating... more
If you are in supply chain, procurement or supplier management, you are probably aware of “The five data-driven supply chain killers”. But do you know how to fix them? A great chance to dive deeper will be Informatica World 2016, taking place from May 23-26, 2016 at Moscone West in San Francisco. You’ll get all... more
These days, the Easter Bunny is facing a huge supply chain challenge: To make kids happy around the globe, he needs to deliver chocolate to millions of households worldwide. Because he is a modern and responsible Easter Bunny, he cares about supply chain sustainability and traceability. He wants cocoa that is sourced from suppliers that... more
As the perception of suppliers, their strategic role for the success of a business and the way we interact with them is changing, the role of a supplier relationship manager is gaining more and more in importance. In a world of competing supply chains, a business’ success is automatically tied to the success of its... more