Tag "sms mobile messaging"

Is Thanksgiving the Most Data-Driven Holiday?

Turkey, cranberry sauce, pumpkin pie… and lots and lots of data on the side. Thanksgiving has to be the most data-driven holiday we have. After Black Friday, we will see a slew of reports and headlines describing how the retail industry’s sales performed. What are retailers all abuzz about right now as we get closer... more

Proximity Marketing: The New Way to Attract Busy Shoppers

Imagine walking through a mall during your weekend shopping binge. Your arms are full of shopping bags, and you believe you’ve had your fill of purchases for the day. You even have the discipline to walk past the obligatory little bakery stand that haunts every mall with its alluring aroma. Suddenly you feel a vibration... more