Tag "Single View of Customer"

Transforming Marketing with Big Data Analytics

Marketers are in the midst of a major technology-driven transformation. The upside is that we’re getting access to rich marketing data that’s showing us the effectiveness of our marketing programs. It’s also giving us visibility into customer behavior. The downside is that with each new marketing application that goes live, we’re creating a new silo... more

Bringing the “Local Experience” Online: Today’s Farm Store is Data Driven

Have you ever found yourself walking into a store to buy one thing, only to leave 2 hours later with enough items to fill 2 mini vans? I certainly have. Now, imagine the same scenario, however this time, you walk in a store to buy ranch supplies, like fencing materials or work boots, but end... more