Covid-19 has forced us all to experience new ways to meet and new ways to work. If we can’t go to the office, well, we will bring the office to ourselves via Zoom. The same has happened to events – they have all pretty much gone “virtual” in some form or another. Dreamforce will be no exception. Billed as “Dreamforce... more
While at Dreamforce this year, it’s easy to say that interest in Salesforce was pretty high. This year, the message was all about “Customer 360” – the holy grail of achieving a complete 360-degree view of the customer. After all, as one of the leading CRM platforms, Salesforce has long championed the customer. Achieving that... more
Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer 360 data management announcement. According to one of the analysts at Dreamforce this year, “one main function (of C360 Truth) will be... more
Data is the new business currency, hence your CRM application and data are arguably the most important assets that you are leveraging. At the head of the CRM pack is Salesforce. Its staggering 20% market share equals the next four vendors combined. Ultimately, the CRM app and data can provide insights that can impact sales,... more
Increasing cloud integration is slowing down your data-driven digital transformations. Replacing redundant and expensive point-to-point data synchronizations with Salesforce with a more organized and agile approach to cloud integration can accelerate your progress. Many organizations find that taking the traditional project-based, point-to-point approach to integration of the multiple clouds and on-premises systems is too slow... more
Do I need to manage data growth of SaaS applications? Absolutely! Companies of all sizes have been migrating their applications to the cloud, as we all know. Salesforce has been the mammoth player for more than a decade and the journey is continuing to expand: Workday for Human Resources, Coupa for Spending Management, Concur for... more
It’s October in the Silicon Valley and that can only mean one thing, Salesforce’s annual Dreamforce extravaganza is about to start. This event is part technology, part charitable giving, part entertainment and just an enormous amount of fun that takes over all of San Francisco. This year the excitement is about Salesforce’s introduction of Einstein... more
Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more
We all know this story. Salesperson X logs into Salesforce. Notices a new lead assigned to her. Picks up the phone to call and speak with this lead and hears, “You have the wrong number” or “That person doesn’t work here anymore” or “The number you have reached is not in service”. The example could... more
According to Bluewolf’s The State of Salesforce Report, a survey of more than 1,500 Salesforce customers, more than two-thirds of companies reported that they are planning to increase their investment in analytics. This is consistent with the previous year’s report and signals that companies are continuing to experiment with ways to get more out of... more