Tag "Rev"

Exploring Open Data with Data Prep

What the Heck’s in That (Open) Dataset? Here’s a No-Brainer Way to Find Out! Open data is just plain…awesome! If you need some inspiration or ideas for external data sources to analyze, you can start exploring open datasets for statistics about various topics ranging from agriculture to business, public safety, education, consumers, government, energy, finance,... more

Q&A from “Quantifying the True Value of Collaborative Data Prep” Webinar with Blue Hill Research

Our curious audience sure inspired a lively discussion during our webinar “Quantifying the True Value of Collaborative Data Prep” with James Haight of Blue Hill Research and Andrew Comstock, Director of Product Management for Informatica Data Preparation. Insights are best when shared. So we thought we’d share the top questions from the audience, along James... more

Blue Hill Research Links Dollars to Analysts’ Data Prep Time: Highlights from “Quantifying the True Value of Collaborative Data Prep” [Webinar Recap]

In our recent webinar “Quantifying the True Value of Collaborative Data Prep,” principal analyst James Haight of Blue Hill Research and director of product management Andrew Comstock discussed the key findings and implications of the Blue Hill Research benchmark study. First, we’d like to thank everyone who joined us for the live webinar. We appreciate all... more

Quantifying the True Value of Collaborative Data Prep [Webinar]

    Ever wonder how much time analysts spend preparing data for analysis? What are the costs of inefficient data prep? Blue Hill Research was curious too. So they surveyed 186 data analysts to find out how they spend their time and what tools they use to prepare data for analysis What did Blue Hill principal... more

Data Prep 1, 2, 3: Alleviating HR Data Growing Pains

Picture this. Yesterday you had 100,000 employees. Today you have 175,000 employees. The merger is official. Now comes the fun part. If you’ve ever gone through a merger, you know firsthand that it’s not necessarily all roses and cotton candy for everyone. For some, it can be one of the most turbulent, uncertain, and stressful... more

Data Prep 1, 2, 3: How to Validate Email Addresses for Customer Loyalty Programs

Inspire Brand Love: Never Miss Your Customers’ Birthdays   One of the easiest and friendliest ways to win your customers’ hearts is to present them with free birthday surprises. If you want customers to subscribe to your loyalty programs, you have to give them irresistible incentives. I’m a huge fan of customer loyalty rewards programs.... more

Data Prep 1, 2, 3: How to Use REV to Filter Your Email Contact List for Google Customer Match

Getting in front of your ideal audience (contextually) remains a big challenge for companies of all sizes. As companies grow, it becomes harder and harder to manage customer data. Segmenting customers based on behavior, preferences, purchase history, and interactions becomes a dreaded, monstrous, time-consuming task in Excel. Marketers dream about casting magic spells to cut through... more

The ‘Coupon Cleanse’ That’ll Nourish Your Bottom Line

For deal-seeking customers, coupons can mean the difference between purchasing online and shopping at physical stores. I, for one, can’t resist coupons with unbeatable savings. Who doesn’t appreciate saving money while picking up a few necessities? At their best, coupons cultivate insane customer loyalty. Savvy shoppers plan their spending around special offers and sales. And... more

Rapidly Perform Customer Segmentation with Informatica REV

It is no revelation that customer segmentation and running specific marketing campaigns targeted to those segments can lead to increased revenue and customer loyalty. In today’s business environment, customers expect personalized conversations based on their unique needs. They don’t want to see some canned email that gets blasted to everyone and their mother. Segmenting your... more