Tag "retail"

How Retailers Unleash the Disruptive Power of Data to Drive Customer Engagement

Shop.org is the place to meet the top influencers and practitioners from the digital retail community. Retailers and brands must transition from simply selling to customers to establishing relationships with them through personalized digital experiences driven by relevant content. Customers expect to be inspired, influenced, engaged and reassured that they have selected the right supplier... more

4 Crucial Capabilities for Consumer Engagement Success

A battle is raging in the consumer goods and retail world for our hearts, minds, loyalty, clicks and ultimately hard earned cash.  Consumer or customer engagement programs regularly feature in the most strategic programs in consumer goods and retail organisations.  A quick glance at my ‘noise’ email account[i] shows how many companies are participating –... more

4 Realities Retailers Face in 2017: Digital Transformation, AI and More

Retailers are grappling with a myriad of challenges in 2017, from shifting consumer behaviors to the explosive impact of digital transformation. To remain competitive this year and beyond, they’ll need to embrace many new realities. Already, retailers are growing more skilled at providing the right customer with the right message — and offers — at... more

Black Friday & Christmas: 5 Retail Strategies for Providing a Wonderful Shopping Experience

Black Friday is a huge opportunity for brands & retailers. In 2014, Americans have spent $50.9 billion during the 4-day Black Friday weekend* following Thanksgiving Day that is the beginning of the Christmas shopping season in the U.S.. In Germany, 85 billion Euros were spent during the Christmas shopping time November and December 2014**. Some say... more

Why Business Agility is the Key to Increasing Retail Growth

Original article by the Author is on, TotalRetail   “Why the Future of Retail Will Blow Your Mind” reads the title of an Entrepreneur article from nearly two years ago. The piece detailed how brick-and-mortar retailers were planning to leverage technology to improve the often mundane in-store experience and boost slowing store sales. A primary way in-store customers were going to be “mind blown” was... more

Better Data Sells More Products Faster: MDM – Product 360 & Google Shopping

Google is the go-to for search. Will Google also become the go-to for shopping? Christian Santiago, Strategic Partner Development Lead, Google; Niaz Ahmed, Partner Technology Manager, Google; and Nagesh Kanumury, Director Product Management, Informatica recently spoke at Informatica World in San Francisco about how Google is helping brands convert new customers by improving the shopping... more

Informatica Awarded Top Supplier Retail for Best Omnichannel Solution

The Retail Technology Awards Europe (RETA) distinguish retail companies for their implementation of outstanding and innovative information technology solutions in retail. As announced in February, the 2016 RETA award for the “best omnichannel” implementation was handed to Norwegian electronics retailer, Elkjøp. Now, Informatica was awarded “Top Supplier Retail 2016” by EHI Retail Institute and the... more