Tag "product information management"
Electronics are everywhere and in everything. That means the sale of the small parts that compose electronics devices is a booming B2B trade. To source the electronic components they need, design engineers turn to Mouser Electronics where detailed information is at their fingertips. You see, Mouser Electronics, a worldwide, leading authorized distributor of electronics components... more
Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more
Combined with Informatica’s GDSN Accelerator for CPG customers can easily link their backend systems with the GDSN (Global Data Synchronization) to deliver consolidated and reliable business-critical data to applications.
Suppliers and retailers are able to share standardized product data, cut down the cost of building point to point integrations and speed-up new product introductions having access to the most accurate and current product information
If you’ve been contemplating to transform your business, making it a priority to embrace digital transformation, this year’s Informatica World 2015, in Las Vegas, has a series of B2B and B2C sessions for you. Here are some I wish to recommend: B2B Commerce Ready Data PartsSource Improve Customer Experience with Product Information in Medical Parts Brian Thomas,... more
In his recent article: “The catalog is dead – long live the catalog,” Informatica’s Ben Rund spoke about how printed catalogs are positioned as a piece of the omnichannel puzzle and are a valuable touch point on the connected customer’s informed purchase journey. The overall response was far greater than what we could have hoped... more
The Informed Purchase Journey The way we shop has changed. It’s hard to keep up with customer demands in a single channel, much less many. Selling products today has changed and always will. The video below shows how today’s customer takes The Informed Purchase Journey: “Customers expect a seamless experience that makes it easy for... more
Did you know the 2014 Brasil World Cup is actually the World Cup of Data? In addition to the visible matches played on the pitch, eShops will be in a simultaneous struggle to win real-time online merchandise customers. Let me explain. Jogi Löw, the manager of the German team, is known for his stylish attire.... more
Jorij Abraham is the founder of the E-commerce Foundation, a non-profit organization dedicated to helping organizations and industries improve their e-commerce activities. He advises companies on e-commerce strategy, Omnichannel development and product information management. He also works as Director Research & Advise for Ecommerce Europe. He’s written a fine book about PIM but don’t expect... more
“Start your master data management (MDM) journey knowing how it will deliver a tangible business outcome. Will it help your business generate revenue or cut costs? Focus on the business value you plan to deliver with MDM and revisit it often,” advises Michael Delgado, Information Management Director at Citrix during his presentation at MDM Day,... more
Over the past few years, we have assisted an increasing shift in customer behavior. Pervasive internet connectivity – along with the exponential adoption of mobile devices – has enabled shoppers to research and purchase products of all kinds, anytime and anywhere, using a combination of touch points they find most convenient. This is not a passing fad.... more