Tag "Product Experience Management"

An Omnichannel Commerce Approach in 2020: What You Should Know

Omnichannel commerce was a consistent trend in 2019 and will continue to be a major aspect of customer experience (CX) strategy for brands and retailers in 2020. According to a Google report, 83% of U.S. shoppers who visited a store in the last week used online search before going to the store. And about 45%... more

4 Innovative PxM Best Practices from Smart Brands and Retailers

In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more