Tag "product data"
Over the past few months I have been speaking to Consumer Goods experts within Informatica’s partner community to get a broader view on the importance of product and consumer data in marketing. I initially set about this task to get an understanding of what was driving investment decisions in consumer and brand marketing. I have... more
After three conversations, two of which with split points, no clear winner is emerging in terms of Consumer Goods (CG) companies prioritizing investment in product or consumer data. In my conversation with Koen Van Bockstaele, Global Lead Sales and Marketing Transformation for CPG at Accenture, instead of diving into a discussion about which set of... more
Over the last couple of weeks I have had very interesting conversations about how Consumer Goods (CG) companies could, and should, be engaging with consumers. The exchange of ideas and information will enrich my future conversations on this topic as I adjust my perceptions of the world and apply the new information I learn in... more
I am continuing my quest to get a balanced view of where Consumer Goods (CG) companies should invest their (potentially limited) budgets in developing meaningful consumer relationships. I had a very fruitful discussion with Kees Jacobs from Capgemini. Kees’ view that a focus on customer data is what should be top of this list was... more
Social Media is now a key part of Consumer Goods’ Companies (CG) marketing strategies. For some years now it has been touted as a vehicle for CG to connect directly with end consumers to build direct relationships, and hence increase brand loyalty. In 2015 both The Economist and the Harvard Business Review heralded the ever expanding... more
Bad data is bad for business. Ovum Research reported that poor quality data is costing businesses at least 30% of revenues. Never before have business leaders across a broad range of roles recognized the importance of using high quality information to drive business success. Leaders in functions ranging from marketing and sales to risk management... more