Tag "Product 360"
In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains. Customer Insights and Data Having a 360 view of customers is... more
Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more
If you are defining or re-thinking your Master Data Management (MDM) strategy, you have probably wondered how you can make your MDM journey successful for you, your team and your organization. Wouldn’t it be great to learn from people and organizations who have successfully gone through this before? Tom Gottweis, MDM – expert and Head... more
Master data management (MDM) technology is entering a new stage of maturity. Driven by the rising demands of big data, today’s MDM is drastically different, offering greater capabilities, deployment options, and user flexibility than ever before. The market forces that have shaped this change are complex, but the result is a new generation of MDM... more
Black Friday is a huge opportunity for brands & retailers. In 2014, Americans have spent $50.9 billion during the 4-day Black Friday weekend* following Thanksgiving Day that is the beginning of the Christmas shopping season in the U.S.. In Germany, 85 billion Euros were spent during the Christmas shopping time November and December 2014**. Some say... more
Procurement Costs Supplier management can be expensive. Did you know that companies could save up to $6 million annually in supplier spend by leveraging trusted supplier data quality? * Cost efficiency, cost reduction, and spend analytics continue to be among the top business priorities in supply chain management (SCM) and procurement. According to Deloitte’s 2016... more
In a world of complex and integrated supply chains, your business’ success hinges on your supplier relationships. The way you interact with them is changing. Today, suppliers are viewed as strategic partners, which can help gain competitive advantages. In fact, procurement leaders consider supplier collaboration as the second most important area of focus after consolidating... more
These days, the Easter Bunny is facing a huge supply chain challenge: To make kids happy around the globe, he needs to deliver chocolate to millions of households worldwide. Because he is a modern and responsible Easter Bunny, he cares about supply chain sustainability and traceability. He wants cocoa that is sourced from suppliers that... more
As the perception of suppliers, their strategic role for the success of a business and the way we interact with them is changing, the role of a supplier relationship manager is gaining more and more in importance. In a world of competing supply chains, a business’ success is automatically tied to the success of its... more
EHI, a European scientific institute for retail and commerce, selects the Retail Technology Awards (reta) award-winners distinguishing retail companies for their implementation of outstanding and innovative information technology solutions in retail. This year, the award for the “best omnichannel” implementation was handed to Norwegian electronics retailer, Elkjøp, using Informatica MDM-Product 360, Data Quality and PowerCenter.