Tag "Product 360"

Digital Commerce 2020: Is Your Data “Holiday Shopping- Ready”?

For most retailers, 2020 has been affected by unpredictability and uncertainty. The global pandemic has led to volatile consumer behavior, preferences, and demand along with very unpredictable global economic circumstances. And retailers have been challenged as never before: to fulfill customer demand, dealing with lock-down situations, struggling with logistical issues caused by closed borders or... more

eCommerce: Increasing Agility and Efficiency with Product Information Management

The COVID-19 crisis continues to accelerate the existing global shift towards eCommerce. In April 2020, the general retail sector experienced a 209% growth compared to the same period last year, according to an analysis by ACI Worldwide. Companies in most industries that previously had considered digital only as a complementary channel to their brick and... more

5 Reasons Why a PIM is Key to Your Digital Commerce Success

The COVID-19 crisis is forcing businesses to create urgent strategies for survival. Social distancing, while critical to mitigating the spread of the virus, has forced the closure of countless brick and mortar operations across the globe. The result is intense pressure for businesses to bolster their online strategies. Increased competition amidst a looming recession means... more

Product Experience Management Secrets for Successful Digital Marketing and Ecommerce

In my last blog about Product Experience Management (PxM), I talked about the difference between Product Information Management (PIM) and PxM, and who benefits from optimizing customer experience with personalized, contextualized and emotionally engaging product content. However, for successful PxM, digital marketing and ecommerce must connect product content with insights into their customers’ profiles and their supply chains.   Customer Insights and Data  Having a 360 view of customers is... more

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more

Secrets of an Intelligent Master Data Management Strategy

If you are defining or re-thinking your Master Data Management (MDM) strategy, you have probably wondered how you can make your MDM journey successful for you, your team and your organization. Wouldn’t it be great to learn from people and organizations who have successfully gone through this before? Tom Gottweis, MDM – expert and Head... more

What Does a Next-gen MDM Solution Look Like? An App-ready Platform (Part 4)

Master data management (MDM) technology is entering a new stage of maturity. Driven by the rising demands of big data, today’s MDM is drastically different, offering greater capabilities, deployment options, and user flexibility than ever before. The market forces that have shaped this change are complex, but the result is a new generation of MDM... more

Black Friday & Christmas: 5 Retail Strategies for Providing a Wonderful Shopping Experience

Black Friday is a huge opportunity for brands & retailers. In 2014, Americans have spent $50.9 billion during the 4-day Black Friday weekend* following Thanksgiving Day that is the beginning of the Christmas shopping season in the U.S.. In Germany, 85 billion Euros were spent during the Christmas shopping time November and December 2014**. Some say... more

Procurement Costs -Supplier Management Money Saving Tips

Procurement Costs Supplier management can be expensive. Did you know that companies could save up to $6 million annually in supplier spend by leveraging trusted supplier data quality? * Cost efficiency, cost reduction, and spend analytics continue to be among the top business priorities in supply chain management (SCM) and procurement. According to Deloitte’s 2019... more

5 Data Strategies for Effective Supplier Collaboration

In a world of complex and integrated supply chains, your business’ success hinges on your supplier relationships. The way you interact with them is changing. Today, suppliers are viewed as strategic partners, which can help gain competitive advantages. In fact, procurement leaders consider supplier collaboration as the second most important area of focus after consolidating... more