Tag "predictive analytics"
Too often, data management is overlooked in the rush to show the results of analytics investments, but will really pay to take a step back, think about the new data requirements, and how you are going to meet them.
Predictive analytics is not hard to understand or implement. It just takes a fundamental understanding of the effects you ultimately want to achieve. That’s the word from Eric Siegel, PhD, in the latest update to his book, Predictive Analytics: The Power to Predict Who Will Click, Lie, Buy or Die. Siegel, who is founder of... more
How about Base jumping in Norway, standing on stage during a Broadway show or flying business class at 30,000 feet before finishing breakfast? You might think that I’m crazy, but engaging customer experiences are here. As a matter of fact, I managed to experience all of those aforementioned events from the comfort of my home, just... more
Machine learning has specific advantages when dealing with large sets of data, especially big data. Finding reliable solutions in a speedy manner matter more in real-life scenarios, not always finding the perfect solution. Algorithms leveraging the machine learning techniques can enable such discovery and help organizations take advantage of disruptive trends ahead of others.
Make it about me I know I’m not alone in feeling unimportant when I contact large organisations and find they lack the customer view we’re all being told we can expect in a digital, multichannel age. I have to pro-act to get things done. I have to ask my insurance provider, for example, if my... more
Recently, I got to attend the Predictive Analytics Summit in San Diego. It felt great to be in a room full of data scientists from around the world—all my hidden statistics, operations research, and even modeling background came back to me instantly. I was most interested to learn what this vanguard was doing as well... more