Tag "predictive analytics"

Why Predictive Analytics is Within Everyone’s Grasp

Predictive analytics is not hard to understand or implement. It just takes a fundamental understanding of the effects you ultimately want to achieve. That’s the word from Eric Siegel, PhD, in the latest update to his book, Predictive Analytics: The Power to Predict Who Will Click, Lie, Buy or Die. Siegel, who is founder of... more

Immersive Customer Experiences: Consumer VR is Here!

How about Base jumping in Norway, standing on stage during a Broadway show or flying business class at 30,000 feet before finishing breakfast? You might think that I’m crazy, but engaging customer experiences are here. As a matter of fact, I managed to experience all of those aforementioned events from the comfort of my home, just... more

Machine Learning: Why Should You Care?

Machine learning has specific advantages when dealing with large sets of data, especially big data. Finding reliable solutions in a speedy manner matter more in real-life scenarios, not always finding the perfect solution. Algorithms leveraging the machine learning techniques can enable such discovery and help organizations take advantage of disruptive trends ahead of others.