Tag "PIM"

Better Data Sells More Products Faster: MDM – Product 360 & Google Shopping

Google is the go-to for search. Will Google also become the go-to for shopping? Christian Santiago, Strategic Partner Development Lead, Google; Niaz Ahmed, Partner Technology Manager, Google; and Nagesh Kanumury, Director Product Management, Informatica recently spoke at Informatica World in San Francisco about how Google is helping brands convert new customers by improving the shopping... more

Transforming Shoppers to Buyers using Product Information

Transforming Shoppers to Buyers using Product Information Today’s shopper has more ways to learn about available products than ever before. As a result, buyers have become smarter, which creates new challenges for sellers. However, for the smart seller, the change can also create opportunities. To identify these opportunities, let us examine what a typical shopper... more

Is Your Product Data Costing You Sales?

Shoppers want and expect a consistent experience regardless of the sales channel they choice. They also expect an ever increasing assortment of products with detailed descriptions and will go were their needs are met. 39% of US online adults cite that they would consider buying from an online retailer they had never previously purchased from... more

Guiding Your Way to Master Data Management Nirvana

Achieving and maintaining a single, semantically consistent version of master data is crucial for every organization. As many companies are moving from an account or product-centric approach to a customer-centric model, master data management is becoming an important part of their enterprise data management strategy. MDM provides the clean, consistent and connected information your organizations... more

The Supply Chain Impact of Adding an Allergen to a Chocolate Bar

Throughout the lifecycle of a consumable product, many parties are constantly challenged with updating and managing product information, like ingredients and allergens. Since December 13th, 2014, this task has become even more complex than before for companies producing or selling food and beverage products in the European Union due to the new EU 1169/2011 rules.... more