Tag "PIM"

4 Realities Retailers Face in 2017: Digital Transformation, AI and More

Retailers are grappling with a myriad of challenges in 2017, from shifting consumer behaviors to the explosive impact of digital transformation. To remain competitive this year and beyond, they’ll need to embrace many new realities. Already, retailers are growing more skilled at providing the right customer with the right message — and offers — at... more

Realizing a Seamless End-to-end Information Supply Chain

According to Accenture, 76% of supply chain executives are not satisfied with their overall supply chain performance. And about three out of every four executives think their supply chain and sales & marketing functions are misaligned when it comes to responding to market needs.* Lack of Supply Chain Visibility and Ineffective Collaboration A lack of... more

5 Uses for Master Data in Telecoms

Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more

Better Data Sells More Products Faster: MDM – Product 360 & Google Shopping

Google is the go-to for search. Will Google also become the go-to for shopping? Christian Santiago, Strategic Partner Development Lead, Google; Niaz Ahmed, Partner Technology Manager, Google; and Nagesh Kanumury, Director Product Management, Informatica recently spoke at Informatica World in San Francisco about how Google is helping brands convert new customers by improving the shopping... more

Transforming Shoppers to Buyers using Product Information

Transforming Shoppers to Buyers using Product Information Today’s shopper has more ways to learn about available products than ever before. As a result, buyers have become smarter, which creates new challenges for sellers. However, for the smart seller, the change can also create opportunities. To identify these opportunities, let us examine what a typical shopper... more

Is Your Product Data Costing You Sales?

Shoppers want and expect a consistent experience regardless of the sales channel they choice. They also expect an ever increasing assortment of products with detailed descriptions and will go were their needs are met. 39% of US online adults cite that they would consider buying from an online retailer they had never previously purchased from... more

Guiding Your Way to Master Data Management Nirvana

Achieving and maintaining a single, semantically consistent version of master data is crucial for every organization. As many companies are moving from an account or product-centric approach to a customer-centric model, master data management is becoming an important part of their enterprise data management strategy. MDM provides the clean, consistent and connected information your organizations... more

The Supply Chain Impact of Adding an Allergen to a Chocolate Bar

Throughout the lifecycle of a consumable product, many parties are constantly challenged with updating and managing product information, like ingredients and allergens. Since December 13th, 2014, this task has become even more complex than before for companies producing or selling food and beverage products in the European Union due to the new EU 1169/2011 rules.... more