Tag "PIM"

4 Innovative PxM Best Practices from Smart Brands and Retailers

In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more

Who’s Buying? How Retailers are Responding to Changes in Holiday Shopping Behavior

Updated November 21, 2019 The National Retail Federation forecasts that sales will be up 4 percent in the 2019 holiday shopping season, with younger consumers making up the largest percentage of the more than 165 million people who are expected to shop over the five-day holiday weekend. Wait—did you say younger consumers? The ones who are buying... more

It’s Time to Transform the Product Experience for Your Customers

The role of product information has become more important than ever. The new product experience is customer-centric, personalized, omnichannel, search-guided, and social-powered. To keep up with this rapid evolution in the buying experience, make sure you’re fully leveraging product information to create a new experience that attracts and converts shoppers. And achieving this ambitious goal... more

Secrets of an Intelligent Master Data Management Strategy

If you are defining or re-thinking your Master Data Management (MDM) strategy, you have probably wondered how you can make your MDM journey successful for you, your team and your organization. Wouldn’t it be great to learn from people and organizations who have successfully gone through this before? Tom Gottweis, MDM – expert and Head... more

PUMA’s Data-Driven Digital Transformation with Informatica

PUMA is one of the world’s leading sports brands, with an established history of designing, footwear, apparel and accessories for some of the most talented athletes on the planet. The Original Challenge: Decentralized Business Structure and Siloed Systems A couple of years ago, PUMA’s growth was largely driven by its decentralized business structure. Regional general... more

Wholesaler Wasco Realizes Unique Omnichannel Customer Experience

This blog was originally published on osudio.com. Customer experience defines your company’s success. By 2020, customer experience will be the leading brand differentiator when it comes to a buying decision, leaving behind criteria such as product and price.* High quality product information gives successful brand owners, manufacturers, wholesalers, distributors and retailers the advantage they need... more

How Mouser Electronics Grows Digital Commerce with Product 360

Electronics are everywhere and in everything. That means the sale of the small parts that compose electronics devices is a booming B2B trade. To source the electronic components they need, design engineers turn to Mouser Electronics where detailed information is at their fingertips. You see, Mouser Electronics, a worldwide, leading authorized distributor of electronics components... more