Tag "PIM"

How Grocery Retail Delivers An Integrated Product Experience Across Touchpoints

Since the beginning of the global pandemic in 2020, grocery retail has experienced increased demand, especially when it comes to digital sales channels, and uncovered new opportunities. According to an Adobe study of over 1,000 U.S. consumers, online grocery shopping grew by 230% compared to pre-pandemic levels. Also, e-commerce sales at Kroger, the largest U.S.... more

AI-Powered Automation and Refreshed UI—What’s New in Product 360 10.1?

We are excited to kick off the new year with the availability of Product 360 10.1. This new release offers refreshed user interfaces, AI-powered classification capabilities, and a rich set of cool features and innovations to bring user experience to the next level. The global pandemic has further accelerated the shift towards digital commerce. “Contactless,”... more

Digital Commerce Trends Impacting Product Experience in 2021

One of the biggest takeaways from 2020 has been the accelerated shift towards digital commerce channels due to the global COVID-19 pandemic. “Contactless” shopping has quickly become a key consumer request across sales channels and e-commerce continues to grow at a speedy rate despite global economic uncertainty. The themes of this year’s National Retail Federation (NRF)... more

Data 4.0: A New 360-Degree Perspective With Master Data Management

We’ve been on an exponential path with data over the last decade. During Data 1.0, we used data to drive specific business applications and those applications managed master data. Data 2.0 saw data supporting enterprise-wide business processes and we used master data management (MDM) tools to ensure consistency of master data across applications. And in... more

eCommerce: Increasing Agility and Efficiency with Product Information Management

The COVID-19 crisis continues to accelerate the existing global shift towards eCommerce. In April 2020, the general retail sector experienced a 209% growth compared to the same period last year, according to an analysis by ACI Worldwide. Companies in most industries that previously had considered digital only as a complementary channel to their brick and... more

5 Reasons Why a PIM is Key to Your Digital Commerce Success

The COVID-19 crisis is forcing businesses to create urgent strategies for survival. Social distancing, while critical to mitigating the spread of the virus, has forced the closure of countless brick and mortar operations across the globe. The result is intense pressure for businesses to bolster their online strategies. Increased competition amidst a looming recession means... more

Fueling the Next Generation of Intelligent Digital Commerce with MDM – Product 360 10.0

We announced the General Availability of the 10.0 Major Release of Informatica MDM – Product 360 during our recent Spring 2020 Virtual Launch Event, where we showcased how customers can fuel their business with AI-powered intelligent data. Product 360 Version 10.0 represents a true major release that delivers significant innovation to our product information management... more

An Omnichannel Commerce Approach: What You Should Know

Omnichannel commerce was a consistent trend in 2019 and will continue to be a major aspect of customer experience (CX) strategy for brands and retailers in 2020. According to a Google report, 83% of U.S. shoppers who visited a store in the last week used online search before going to the store. And about 45%... more

4 Innovative PxM Best Practices from Smart Brands and Retailers

In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more

PIM vs. PxM: 5 Things You Need to Know

Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused... more