Tag "Pharma"

Reimagined MDM for Business Users: An Introduction to Customer 360 for Life Sciences

In their January 2017 Magic Quadrant for master data management (MDM), Gartner predicted a huge disruption in how customers will invest in MDM solutions. By 2020, 80% of all master data management (MDM) solution revenue will be driven by support for all of the buying organization’s requirements around industries, data domains, use cases, organizations and... more

Illusion Series – Episode VI: I Tell (Horror) Stories With Data, Do You?

I recently ran into this HBR article about why and how to tell compelling stories with data.  HBR also had some interesting insights on storytelling and the use and shortcomings of analytics as well (Davenport, Tom. “10 kinds of stories to tell with data”, HBR, May 5, 2014 and Filbin, Bob and Jeff Bladt, “A... more

Analytics Stories: A Case Study from Quintiles

As I have shared within other posts within this series, businesses are using analytics to improve their internal and external facing business processes and to strengthen their “right to win” within the markets that they operate. For pharmaceutical businesses, strengthening the right to win begins and ends with the drug product development lifecycle. I remember,... more