Digital transformation is what everybody wants, but there are many views on what constitutes a “digital transformation.” Is it online services? Is it a social enterprise? Is it legacy transformation? Is it an analytics-driven enterprise? The definition of digital enterprise may be all of the above, or maybe one of the above. What really matters... more
If you’re like me, your personal email inbox looks like a twitter feed. As marketers, we should be concerned. It’s a lot of noise. Email inboxes shouldn’t look that way. They should be full of relevant and personal offers that we’re going to act on because they are timed at precisely the point where we need... more
Financial institutions are increasingly looking at how to better understand the Customer Journey and finding ways of using this information to make themselves more relevant. This is due to increased competition, the need for differentiation, the need for improving customer service levels and the drive towards omni-channel engagement. As Customers and Clients are becoming more... more
Earlier in my career, I was employed to conduct market analysis. My role was to understand market share, identify where we had strengths over the competition, and to document everything. I was a marketing analyst. I studied the data, formulated a plan, acted upon it, and measured against it. This is no different than what... more
Last week, I spent three days at Retail’s Big Show hosted by the National Retail Federation (NRF) in New York City. This annual event gives retailers the opportunity to network with their colleagues from all over the world. In addition, they get the chance to interact with technology vendors that can help them improve their... more
If you’re an electronics-loving football fan, you may have used the World Cup as an opportunity to finally buy that coveted new large-screen TV. If you did, you weren’t the only one: In fact, UK retailer John Lewis reported a 47% sales increase on televisions the week of May 31. And, almost without exception, electronics retailers... more