Tag "personalization"

It Takes Data to Delight Your Customers

Digital transformation is what everybody wants, but there are many views on what constitutes a “digital transformation.” Is it online services? Is it a social enterprise? Is it legacy transformation? Is it an analytics-driven enterprise? The definition of digital enterprise may be all of the above, or maybe one of the above. What really matters... more

Creating Value from the Customer Journey

Financial institutions are increasingly looking at how to better understand the Customer Journey and finding ways of using this information to make themselves more relevant. This is due to increased competition, the need for differentiation, the need for improving customer service levels and the drive towards omni-channel engagement. As Customers and Clients are becoming more... more

Filling in the Unknown: A Case for Data Enrichment

Earlier in my career, I was employed to conduct market analysis. My role was to understand market share, identify where we had strengths over the competition, and to document everything. I was a marketing analyst. I studied the data, formulated a plan, acted upon it, and measured against it. This is no different than what... more

Getting Personal with Data as a Service (DaaS)

Last week, I spent three days at Retail’s Big Show hosted by the National Retail Federation (NRF) in New York City. This annual event gives retailers the opportunity to network with their colleagues from all over the world. In addition, they get the chance to interact with technology vendors that can help them improve their... more

The World Cup: Everyday PIM Malpractice

If you’re an electronics-loving football fan, you may have used the World Cup as an opportunity to finally buy that coveted new large-screen TV. If you did, you weren’t the only one: In fact, UK retailer John Lewis reported a 47% sales increase on televisions the week of May 31. And, almost without exception, electronics retailers... more