Tag "Partners"

Making Marketing Development Funds Work for You

We at Informatica greatly value the partnerships we have with you. We believe that in addition to creating great products, services, and solutions, we must follow the old adage “You have to spend money, to make money!” Whether it’s your money, our money or some combination, making an investment in marketing programs and activities to... more

Destination Dreamforce for Informatica Partners

Next week more than 170,000 Salesforce community members converge upon the Moscone Center and the streets of San Francisco. The exhilarating wild ride associated with Dreamforce is not just limited to finding reasonable hotel rates or getting dinner reservations or dealing with Uber surge pricing. It’s also found in the nearly 2,000 breakout sessions, thousands... more

Empowering Partners with Enablement

It seems every day we hear more and more stories about how businesses are facing the challenge of transformation.  The same can be said about partner enablement.  As partners evolve their business models to support cloud and subscription revenue, they also expect technology vendors to evolve their enablement offerings to address line-of-business decision makers and... more

New Partnership Helps Build Stronger Total Customer and Supplier Relationships

Data is extremely valuable to any B2B organization that puts the customer at the center of everything. Over 60% of B2B marketers use data targeting and segmentation, according to a survey by Salesforce and LinkedIn. The benefits of having real-time actionable insight about a potential partner or customer range from better marketing & sales, reducing... more