Shop.org is the place to meet the top influencers and practitioners from the digital retail community. Retailers and brands must transition from simply selling to customers to establishing relationships with them through personalized digital experiences driven by relevant content. Customers expect to be inspired, influenced, engaged and reassured that they have selected the right supplier... more
This blog was originally published on osudio.com. Customer experience defines your company’s success. By 2020, customer experience will be the leading brand differentiator when it comes to a buying decision, leaving behind criteria such as product and price.* High quality product information gives successful brand owners, manufacturers, wholesalers, distributors and retailers the advantage they need... more
Just before the beginning of the Holidays, please allow me to share our top three omnichannel giveaways from 2016. I hope these selected assets will be of value for your 2017 omnichannel strategies. 1. New Independent Research Report on PIM Solutions – Forrester Wave™ Report Today, digital drives commerce—from research to purchase to... more
The Forrester Wave™: Product Information Management Solutions, Q4 2016, has just been released. I am proud to see that Informatica is placed as a leader! The market vendor report on product information management (PIM) solutions is authored by Fiona Swerdlow and Nasry Angel. After being positioned as a leader in 2014, Informatica believes it is well... more
Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more
The Retail Technology Awards Europe (RETA) distinguish retail companies for their implementation of outstanding and innovative information technology solutions in retail. As announced in February, the 2016 RETA award for the “best omnichannel” implementation was handed to Norwegian electronics retailer, Elkjøp. Now, Informatica was awarded “Top Supplier Retail 2016” by EHI Retail Institute and the... more
Google recently announced on their Inside AdWords Blog the latest news about Google Manufacturer Center, specifically highlighting 3 manufacturers that realized significant purchase conversion uplifts through participation. If you’re not familiar with Manufacturer Center, it is a free tool to help brand manufacturers accurately represent their products to shoppers on Google.com and other Google services.... more
Why Attend the MDM 360 Summit during Informatica World 2016? 50 Sessions for Mastering the Digital Transformation An overall of 50 sessions, focused on different Master Data Management and Information Quality, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 24th and 25th of May. Register today If you’ve been... more
Data to drive your Digital Transformation Data management professionals from all over Europe are invited to attend Informatica’s European MDM 360 Summit in Paris. Held in Europe’s largest purpose-built business district, this unique event provides you with a special opportunity to learn how “great data drives today’s digital transformation”. (It’s not too late to save... more
The increase in omnichannel Banking requirements drives the demand for high quality, trusted data to support customer engagement regardless of channel and in real-time. So what’s changed? This conclusion isn’t especially new or ground breaking, after all Banks have been used to working with customers in real-time for a considerable period. What has changed is... more