Tag "omnichannel strategy framework"

An Omnichannel Commerce Approach in 2020: What You Should Know

Omnichannel commerce was a consistent trend in 2019 and will continue to be a major aspect of customer experience (CX) strategy for brands and retailers in 2020. According to a Google report, 83% of U.S. shoppers who visited a store in the last week used online search before going to the store. And about 45%... more