Tag "omni channel"

Omnichannel Banking and the Need for Data

The increase in omnichannel Banking requirements drives the demand for high quality, trusted data to support customer engagement regardless of channel and in real-time. So what’s changed? This conclusion isn’t especially new or ground breaking, after all Banks have been used to working with customers in real-time for a considerable period. What has changed is... more

Creating Value from the Customer Journey

Financial institutions are increasingly looking at how to better understand the Customer Journey and finding ways of using this information to make themselves more relevant. This is due to increased competition, the need for differentiation, the need for improving customer service levels and the drive towards omni-channel engagement. As Customers and Clients are becoming more... more

Sources of Data for Building a Customer360

In this blog we’ll look at the different sources of data available to build a Customer360 solution. The move from being Policy centric to Customer centric is being undertaken by most Insurance companies and often forms part of Omni-Channel, Customer Centricity or Digital Transformation programmes. The goal of constructing and operating a Customer360 isn’t an easy one... more

5 Disruptive Technologies Impacting Financial Services

The last 5 to 10 years has seen a number of new technologies emerge that have, and will continue to have, a disruptive impact upon Financial Services organisations. Some have created a profound impact in the way people lead their lives and this in turn influences the way they interact with the Financial Services world.... more

The Good, The Bad, and The Ugly! Experiencing Great (and Not So Great) Data-Driven Marketing in Day-to-Day Life

I spend my professional life helping marketers get the most out of their data. So it really hits me when I experience real life case studies in my day-to-day personal life. When I do run across these great (and not so great) experiences, it broadens my perspective and helps me figure out new ways that... more

Best Practices: Distributor Kramp Serving All Customer Requests With Long Tail Strategy

Our blog frequently provides best practice stories of our customers using product information management (PIM) for their business model. This case is about the “long tail strategy” at Kramp. Tines, hand tools, spare parts for agricultural machines and hydraulic motors are the order of the day at Kramp.  Kramp, based in the Netherlands, is Europe’s... more