Tag "Next-Gen Customer360"
Co-authored with David Borean, Chief Architect. The State of Customer Data The centuries-old mantra, “The Customer is Always Right,” has never been more relevant than in today’s experience-driven environment. Customers want what they want, when they want it, and they want it personalized to their tastes and needs. Products, marketing, and procurement of goods and... more
Many Financial Institutions are going through a major Digital Transformation, putting the Customer at the heart of the business has never been more important. With the capabilities of the Customer360 approach driving Digital Transformation, institutions can realize the value of their transformation objectives quickly and provide a platform for sustained future growth. What’s happening around... more
The increase in omnichannel Banking requirements drives the demand for high quality, trusted data to support customer engagement regardless of channel and in real-time. So what’s changed? This conclusion isn’t especially new or ground breaking, after all Banks have been used to working with customers in real-time for a considerable period. What has changed is... more
Customer-ready companies power great experiences with 360-degree customer views According to a recent Gartner report[i], “business demand is still growing for the 360-degree view of the customer, driven in large part by desire to improve the customer experience.” When I was a frequent flyer marketer at a national airline in the 1990s, our 360-degree customer... more