We’ve been on an exponential path with data over the last decade. During Data 1.0, we used data to drive specific business applications and those applications managed master data. Data 2.0 saw data supporting enterprise-wide business processes and we used master data management (MDM) tools to ensure consistency of master data across applications. And in... more
Our customers are at the heart of our success. That is to say, here at Informatica we realize that without our customers’ success, guidance, and innovative use of our solutions, our continued industry leadership would not be possible. And it is because our customers have shared their experiences that Informatica has been recognized as a Customers’... more
I’m often asked about the differences between software as a service (SaaS)-based master data management (MDM) and on-premises MDM. The answer is not that simple and requires a bit of explanation. To understand this better requires an explanation of what SaaS is, as well as why companies choose it rather than an on-premises solution. Let’s... more
Organizations are constantly looking for ways to generate more revenue, cut costs, and improve efficiencies. To that end, many are streamlining data management by using a master data management (MDM) strategy to provide a single, consistent view of business data across the enterprise. MDM removes disparate, duplicate, and conflicting information to simplify reporting and business intelligence... more
Leadership and vision are two critical tenets of a successful business. While leadership is about focusing attention on what matters most to customers, vision is about how we deal with today’s realities, as well as how we address the future. Vision represents who we are and what we stand for. Leadership and vision—and how they... more
Lessons learned from Informatica’s 2nd Annual CX VIP Summit Do you wake up thinking about your customers? Are you obsessed with Customer Experience (CX)? Every time a customer engages with your brand—be it at a retail store, check-in counter at a hotel, registration desk at a hospital, online via your website or mobile device—they are... more
This blog was co-authored by Binit Tejani, Data & Analytics Alliances Lead, Deloitte UK. Having partnered on the delivery of cloud solutions for some 14 years now, Deloitte and Informatica joined forces again at the recent Deloitte Experience Analytics conference in London to showcase how we enable our clients to use intelligent data to improve... more
Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer 360 data management announcement. According to one of the analysts at Dreamforce this year, “one main function (of C360 Truth) will be... more
In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more
Cloud computing has gained a lot of attention in the last decade since Amazon Web Services (AWS) first launched in 2006. Amazon has been the undisputed leader in the fundamental shift in the delivery of products and services to end customers ever since, but its dominance is now being challenged by an aggressive push by... more