Regardless of the industry, organizations of all sizes realize they need to deliver frictionless experiences across business silos and touchpoints from mobile devices to traditional call centers to increase customer acquisition, satisfaction, and retention. In fact, 61% of respondents to IDC’s state of the chief data officer (CDO) survey [1] said that customer experience was... more
Read the 2021 Gartner Critical Capabilities for Master Data Management Solutions Although you may already be familiar with the Gartner Magic Quadrant reports—they are the most widely known and viewed evaluations of vendors in different markets—Gartner also publishes complementary Critical Capabilities research that compares vendors’ capabilities based on rigorous analysis and a highly structured methodology. In explaining How Products and Services Are Evaluated in Gartner Critical Capabilities, Gartner states: ... more
I am very excited to share that Gartner has released its 2021 Magic Quadrant (MQ) for Master Data Management (MDM) Solutions report this week, and have named Informatica a Leader for the fifth time in a row. The report positioned Informatica furthest on both the “ability to execute” as well as the “completeness of vision.” This achievement is truly a proud moment for us and a great validation of our innovation and our customers’ ability to succeed... more
Taking A Modern Approach So Your MDM Implementations Aren’t Lengthy, Difficult, or Costly Master Data Management (MDM) implementations have successfully delivered value across nearly every industry, sector, and geography. MDM has been a staple in data architectures for over 20 years and is recognized as a mature technology—but that doesn’t mean it’s stopped evolving. What is Master Data Management? Organizations... more
We’ve been on an exponential path with data over the last decade. During Data 1.0, we used data to drive specific business applications and those applications managed master data. Data 2.0 saw data supporting enterprise-wide business processes and we used master data management (MDM) tools to ensure consistency of master data across applications. And in... more
Our customers are at the heart of our success. That is to say, here at Informatica we realize that without our customers’ success, guidance, and innovative use of our solutions, our continued industry leadership would not be possible. And it is because our customers have shared their experiences that Informatica has been recognized as a Customers’... more
I’m often asked about the differences between software as a service (SaaS)-based master data management (MDM) and on-premises MDM. The answer is not that simple and requires a bit of explanation. To understand this better requires an explanation of what SaaS is, as well as why companies choose it rather than an on-premises solution. Let’s... more
Organizations are constantly looking for ways to generate more revenue, cut costs, and improve efficiencies. To that end, many are streamlining data management by using a master data management (MDM) strategy to provide a single, consistent view of business data across the enterprise. MDM removes disparate, duplicate, and conflicting information to simplify reporting and business intelligence... more
Leadership and vision are two critical tenets of a successful business. While leadership is about focusing attention on what matters most to customers, vision is about how we deal with today’s realities, as well as how we address the future. Vision represents who we are and what we stand for. Leadership and vision—and how they... more
Lessons learned from Informatica’s 2nd Annual CX VIP Summit Do you wake up thinking about your customers? Are you obsessed with Customer Experience (CX)? Every time a customer engages with your brand—be it at a retail store, check-in counter at a hotel, registration desk at a hospital, online via your website or mobile device—they are... more