Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer 360 data management announcement. According to one of the analysts at Dreamforce this year, “one main function [of C360 Truth] will be... more
In a recent Product Experience Management (PxM) blog, I discussed how PxM relates to Product Information Management (PIM) and Master Data Management (MDM), and how it can drive success in digital marketing and ecommerce. In this blog, I will share some innovative best practices from smart brands that use PxM for increased customer engagement, loyalty,... more
Cloud computing has gained a lot of attention in the last decade since Amazon Web Services (AWS) first launched in 2006. Amazon has been the undisputed leader in the fundamental shift in the delivery of products and services to end customers ever since, but its dominance is now being challenged by an aggressive push by... more
We all understand the importance of deriving the right insights from our data. In order to stay competitive and thrive in today’s business climate, organizations need to have a holistic, 360-degree understanding of their customers and their operations. Sometimes, however, we can often get carried away with the whole process of collecting and interpreting our... more
Data produced by applications, devices, or humans must be processed before it is consumed. By definition, a data pipeline represents the flow of data between two or more systems. It is a set of instructions that determine how and when to move data between these systems. My last blog conveyed how connectivity is foundational to a... more
To Build a Better Provider Network, Start with Better Data About Your Providers There are a lot of reasons healthcare payers want to build optimal provider networks. An optimal provider network is smarter: it lets payers synthesize data from many different systems, including recruiting, credentialing, claims, reimbursements, utilization, quality, fraud detection, and more. With an... more
The signs of disruption in the healthcare industry are everywhere: Massive mergers. Major employers test driving new data-driven employee-based population health and preventive care programs. A major online retailer acquiring a pharmacy benefits administrator. It’s an exciting and transformational time for the healthcare market, and the possibilities are extraordinary. Patients can benefit from better information... more
Updated November 21, 2019 The National Retail Federation forecasts that sales will be up 4 percent in the 2019 holiday shopping season, with younger consumers making up the largest percentage of the more than 165 million people who are expected to shop over the five-day holiday weekend. Wait—did you say younger consumers? The ones who are buying... more
I’ve been at Informatica for nearly four years. Even in that relatively short time, it amazes me how quickly data has become much more strategic to companies. The entire industry is much more sophisticated. And during my time here, I’ve picked up a lot about the “hows” of strategically managing data. In honor of my... more
Many organizations, especially in the B2C sector, are looking at how to capture and manage Consent data. Some of these organizations see this as a major challenge yet others see it as a massive opportunity. In this blog, I explore these ideas a bit further: Consent Management: The Challenge The first challenge for many is... more