Tag "MDM – Customer 360"
What is a customer-centricity strategy? Customer-centricity is a mindset, a culture, a mantra. It is only achieved when everyone within an organization is laser-focused on the customer and puts the customer at the center of every decision and action. Simply put, having a customer-centric strategy is the key to delivering better customer experiences (CX). Taking... more
In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In recent years, brands in the B2C space have grown to see the value of customer experience. In fact, more than product or price, companies now compete on experience. But in... more
Co-authored with David Borean, Chief Architect. The State of Customer Data The centuries-old mantra, “The Customer is Always Right,” has never been more relevant than in today’s experience-driven environment. Customers want what they want, when they want it, and they want it personalized to their tastes and needs. Products, marketing, and procurement of goods and... more
What is Master Data Governance? Master data governance is the application of data governance in order to improve the management of a subset of data called master data. Master data is the core data domains that you use to run a business or organization. For example, you might buy materials, from suppliers, to build products,... more