Tag "MDM – Customer 360"

CX Awakening for B2B

In this post, guest blogger Blake Morgan, consumer futurist and author (“The Customer of the Future”), discusses the three key components of Informatica’s customer-centric approach. In recent years, brands in the B2C space have grown to see the value of customer experience. In fact, more than product or price, companies now compete on experience. But in... more

Next-Generation Matching for a Modern Customer 360

Co-authored with David Borean, Chief Architect. The State of Customer Data The centuries-old mantra, “The Customer is Always Right,” has never been more relevant than in today’s experience-driven environment. Customers want what they want, when they want it, and they want it personalized to their tastes and needs. Products, marketing, and procurement of goods and... more

Master Data Governance: 8 Best Practices

What is Master Data Governance? Master data governance is the application of data governance in order to improve the management of a subset of data called master data. Master data is the core data domains that you use to run a business or organization. For example, you might buy materials, from suppliers, to build products,... more