Tag "Master Data Management"

Long-term Relationships: Improving Customer Experience in the Automotive Industry

Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it

Getting the Best Out of Cloud and Master Data Management

We recently surveyed IT organizations asking about technologies that will impact their organization’s data ecosystem over the next 12 months. (Get the full report today.) Cloud Application (SaaS) ranked high with 52 percent of the responses. My colleague Myles Suer recently ran a #CIOChat on Twitter where he asked many CIOs, and enterprise architects about... more

Fraud – Could Data be the Magic Weapon for CSPs?

Fraud has been a big challenge for Communications Service Providers (CSPs) and probably always will be.  According to the Communications Fraud Control Association (CFCA) fraud costs CSPs billions of dollars a year and in their 2015 survey estimated that cost at over $38bn a year. I was talking with a former colleague recently and he... more

5 Uses for Master Data in Telecoms

Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more

Better Data Helps Christus Health Become Patient-Centric

With fifteen years of experience working with healthcare data, Alex Zimmerman, director of data management and business intelligence at Christus Health, was welcomed as a bit of a rock star at the recently concluded Informatica World 2016. Business and technology leaders from across industries had assembled specifically to hear him share his insights about data... more

The Insurance Industry’s Massive Data Challenge: Two Case Studies from Brazil’s SulAmerica and France’s MACIF Group

With seven million customers, SulAmerica Seguros is the largest independent insurance company in Brazil, offering a suite of financial offerings ranging from health, dental and life insurance to products for retirement and asset management. But as José Guilherme, SulAmerica’s Business Intelligence Manager explained at Informatica World 2016 in San Francisco, without a customer-centric view of... more

Your Informatica World Experience for Customer Experience

Customer Data Strategies at the MDM 360 Summit at Informatica World   Every year, thousands of people from around the globe converge at Informatica World to discover the newest ways to power business with clean, consistent and connected data. This year the conference will be held between the dates of May 23rd and May 26th in San... more

How to Succeed with your Customer Experience Initiatives

Customer experience is the new currency of business competition, and proof of this is easy to find. The companies favored today by your friends, family, and colleagues—and no doubt, yourself—confirm a new truth: Great customer experiences win the market. Uber, a software company, is killing it in the taxi industry because it creates a seamless... more

Survey of 100 CIOs and CTOs Reveals Insights on Data Management Trends

77 percent of companies are either looking to invest in data management and architecture solutions for the first time or want to replace an existing solution that does not scale to meet business needs. The proliferation of data generated by enterprise applications, consumers, and the Internet of Things (IoT) has facilitated an unprecedented opportunity for... more