Tag "Master Data Management"
“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.
Transformation is one of those buzzwords of the moment usually preceded by Digital, BSS or OSS. It’s at this point that many people start to debate what it actually means. Once you are past that discussion the business must concern itself with how can we transform. To achieve a successful transformation, like any journey, before... more
I had the pleasure of attending a presentation by a vice president of a regional bank. He led the presentation with this statement, “What is important to our customer is important to our Bank”. Customer success is a key factor for any business, but banks are finding it necessary to compete in today’s environment. This... more
As marketers become increasingly data-driven, more doesn’t automatically translate into better. Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers. But using more data isn’t at the heart of being data... more
Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it
We recently surveyed IT organizations asking about technologies that will impact their organization’s data ecosystem over the next 12 months. (Get the full report today.) Cloud Application (SaaS) ranked high with 52 percent of the responses. My colleague Myles Suer recently ran a #CIOChat on Twitter where he asked many CIOs, and enterprise architects about... more
Fraud has been a big challenge for Communications Service Providers (CSPs) and probably always will be. According to the Communications Fraud Control Association (CFCA) fraud costs CSPs billions of dollars a year and in their 2015 survey estimated that cost at over $38bn a year. I was talking with a former colleague recently and he... more
Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more
With fifteen years of experience working with healthcare data, Alex Zimmerman, director of data management and business intelligence at Christus Health, was welcomed as a bit of a rock star at the recently concluded Informatica World 2016. Business and technology leaders from across industries had assembled specifically to hear him share his insights about data... more
Like much of my writing these days, I started drafting this article while I was on a flight for my business trip. The roaring of the massive turbo engines just about 10 feet away reminded me about the nuggets Jason Mulvin, Chief Data Architect at GE Aviation, shared at Gartner EIM Summit in Dallas earlier... more