Tag "Master Data Management"

Building Capabilities That Future Proof Your Data Management Investment

I had the pleasure of attending a presentation by a vice president of a regional bank. He led the presentation with this statement, “What is important to our customer is important to our Bank”. Customer success is a key factor for any business, but banks are finding it necessary to compete in today’s environment. This... more

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more

Long-term Relationships: Improving Customer Experience in the Automotive Industry

Rather than focus singularly on traditional metrics such as Net Promoter Score, loyalty and satisfaction companies are racing to compete on customer experience. They are learning to extract valuable experience information from long-term relationship data. It’s not a coincidence that they use MDM to do it

Getting the Best Out of Cloud and Master Data Management

We recently surveyed IT organizations asking about technologies that will impact their organization’s data ecosystem over the next 12 months. (Get the full report today.) Cloud Application (SaaS) ranked high with 52 percent of the responses. My colleague Myles Suer recently ran a #CIOChat on Twitter where he asked many CIOs, and enterprise architects about... more

Fraud – Could Data be the Magic Weapon for CSPs?

Fraud has been a big challenge for Communications Service Providers (CSPs) and probably always will be.  According to the Communications Fraud Control Association (CFCA) fraud costs CSPs billions of dollars a year and in their 2015 survey estimated that cost at over $38bn a year. I was talking with a former colleague recently and he... more

5 Uses for Master Data in Telecoms

Master data has many uses but the obvious area for most businesses to consider master data is for the customer but there are others. Perhaps the customer is the primary focus because it is an area that causes pain and is often linked to so many high priority strategic initiatives such as becoming a customer-centric... more

Better Data Helps Christus Health Become Patient-Centric

With fifteen years of experience working with healthcare data, Alex Zimmerman, director of data management and business intelligence at Christus Health, was welcomed as a bit of a rock star at the recently concluded Informatica World 2016. Business and technology leaders from across industries had assembled specifically to hear him share his insights about data... more

Integrating the Voice of the Customer: Live from MDM 360 Summit with Renault

Integrating the Voice of the Customer: Live from the MDM 360 Summit with Renault’s Christophe Drelon and Pierre Benoit The Customer Data Strategies track at Informatica World 2016 featured a trio of success stories including Renault. Renault’s Christophe Drelon, Head of Voice of Customer & Data at Renault, and Pierre Benoit, Manager, MDM Data Exchange and Governance... more

The Insurance Industry’s Massive Data Challenge: Two Case Studies from Brazil’s SulAmerica and France’s MACIF Group

With seven million customers, SulAmerica Seguros is the largest independent insurance company in Brazil, offering a suite of financial offerings ranging from health, dental and life insurance to products for retirement and asset management. But as José Guilherme, SulAmerica’s Business Intelligence Manager explained at Informatica World 2016 in San Francisco, without a customer-centric view of... more