Tag "Master Data Management"

10 Customer Questions About Informatica’s Marketing Data Lake

Last week, Prash Chandramohan and I presented a deep dive webinar on Informatica’s Marketing Data Lake to close to 700 attendees. As with any technical demo webinar, we weren’t able to address any questions during our one-hour slot as our focus was to ensure our attendees understood Informatica’s Marketing Data Lake’s key capabilities and features.... more

Life in the Fast Lane: Driving Digital Transformation

Here’s a statistic that’s worth reflecting on in the new year: over the last year, 89% of companies expected to compete mostly on the basis of customer experience. One of the world’s leading automobile associations was one of them. After years of under-investment in IT, the organization’s new leadership team quickly realized the need to... more

What Does a Next-gen MDM Solution Look Like? An App-ready Platform (Part 4)

Master data management (MDM) technology is entering a new stage of maturity. Driven by the rising demands of big data, today’s MDM is drastically different, offering greater capabilities, deployment options, and user flexibility than ever before. The market forces that have shaped this change are complex, but the result is a new generation of MDM... more

What Does a Next-gen MDM Solution Look Like? Ready for the Digital Enterprise (Part 3)

Master Data Management (MDM) solutions are entering a new stage of maturity. Driven by the rising demands of Cloud and big data, next-gen MDM is drastically different, offering greater capabilities, hybrid deployment options, a variety of entry points, and more business user flexibility than ever before. The market forces shaping the evolution of MDM are complex and... more

What Does a Next-gen MDM Solution Look Like? Deployment Options for a Hybrid World (Part 2)

Master Data Management (MDM) solutions are entering a new stage of maturity. Driven by the rising demands of Cloud and big data, today’s MDM is drastically different, offering greater capabilities, hybrid deployment options, a variety of entry points, and more business user flexibility than ever before. The market forces shaping the MDM evolution are complex... more

What Does a Next-gen MDM Solution Look Like? End-to-End Capabilities (Part 1)

Master data management (MDM) technology is entering a new stage of maturity. Driven by the rising demands of Cloud and big data, today’s MDM is drastically different, offering greater capabilities, Hybrid deployment options, and more user flexibility than ever before. The market forces that have shaped the MDM evolution are complex and include: The need... more

How Thomson Reuters Improves Customer Experience with Data as a Corporate Asset

“Look after your data. In many cases, it’s all you have got,” was how Kennedy Warwick closed his session at our MDM 360 Summit in London this year. Strategically managing and then accurately and securely sharing a single view of customer data has enabled Thomson Reuters to do many things more efficiently as well as many new things.

Transformation Toolkit – Essential Data Management Kit

Transformation is one of those buzzwords of the moment usually preceded by Digital, BSS or OSS. It’s at this point that many people start to debate what it actually means. Once you are past that discussion the business must concern itself with how can we transform. To achieve a successful transformation, like any journey, before... more

Building Capabilities That Future Proof Your Data Management Investment

I had the pleasure of attending a presentation by a vice president of a regional bank. He led the presentation with this statement, “What is important to our customer is important to our Bank”. Customer success is a key factor for any business, but banks are finding it necessary to compete in today’s environment. This... more

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more