Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more
I’ve been at Informatica for nearly four years. Even in that relatively short time, it amazes me how quickly data has become much more strategic to companies. The entire industry is much more sophisticated. And during my time here, I’ve picked up a lot about the “hows” of strategically managing data. In honor of my... more
I’m delighted that Kim Jackson, Vice President, Products, Strategy and Governance at Providence St. Joseph Health (PSJH) will be presenting at this year’s HIMSS Annual Conference & Exhibition in Las Vegas – one of the largest gatherings of Health IT professions, clinicians, executives and vendors from around the world. Her topic is Breaking Down Barriers... more
Plain old ‘Real time search’ in MDM is not only a thing of the past but also proved to be frustratingly elusive without spicing it up with some ‘smartness’. Informatica MDM, as always, is leading the way with its smart search capabilities. You can technically ‘Googlize’ the master data entities for your data stewards. It... more
Companies are modernizing the way they do business to compete in a digital world. Virtually every business, in every industry, is in some stage of digital transformation. By the end of 2017, digital transformation will be the central strategy in at least two-thirds of Global 2000 companies, according to an IDC study. And none will... more
We want to be One ABC to our business partners. To be successful, we’re building a data foundation with Informatica so our partners can do business with us more easily. It’s helping us to look at our business interactions holistically across our customers with 99% accuracy. Peter Stormer, Director of Data Management, AmerisourceBergen Corporation Mergers and acquisitions wreak havoc on... more
Informatica World is a unique place to gain knowledge around all things data. In my recent post, I shared key reasons why I’m looking forward to Informatica World 2017. One of these reasons is the chance to learn new Master Data Management skills. Increasing your Master Data Management skills can help your company get ahead,... more
Their business may be finance, but these days banks don’t earn—or keep—customers by providing better returns or interest rates. Instead, banks increasingly compete by giving customers modern conveniences while making sure they stay in compliance amidst regulatory complexity. Those two issues—customer experience and regulatory compliance—are at the heart of the banking business in 2017. And... more
Master Data Management (MDM) isn’t new, but it’s needed more than ever before. In part, this is due to a need to fight back against data fragmentation. As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow web behavior, and sell more effectively. Our apps give us... more
What are the 5 best reasons to attend Informatica World 2017? I knew you were wondering and I’m glad you asked! Of course, this list will be a little different for each person you approach, but I’m happy to share my opinion here. Most would predict that I’d answer with things like “visiting San Francisco”,... more