Customer 360 made it to the big show in a very big way: the opening keynote at Dreamforce. During the conference, Salesforce also announced Customer 360 Truth, an evolution from last year’s Customer 360 data management announcement. According to one of the analysts at Dreamforce this year, “one main function [of C360 Truth] will be... more
Cloud computing has gained a lot of attention in the last decade since Amazon Web Services (AWS) first launched in 2006. Amazon has been the undisputed leader in the fundamental shift in the delivery of products and services to end customers ever since, but its dominance is now being challenged by an aggressive push by... more
We all understand the importance of deriving the right insights from our data. In order to stay competitive and thrive in today’s business climate, organizations need to have a holistic, 360-degree understanding of their customers and their operations. Sometimes, however, we can often get carried away with the whole process of collecting and interpreting our... more
Cancer. I don’t think there is a single person—a friend, family member, neighbor, co-worker or our own selves—whose life hasn’t been, or will not be, touched by cancer. And cancer is a scary thing. The word alone elicits fear, uncertainty, and loss. At the same time, many groups and organizations offer hope, strength, and resources... more
Leveraging Customer 360 Data for Strategic Decisions In God we trust, all others must bring data. That saying is particularly true when it comes to making decisions about how to best interact with and sell to customers. Most of our daily decisions are based on gut – our innate ability to determine right from wrong,... more
To Build a Better Provider Network, Start with Better Data About Your Providers There are a lot of reasons healthcare payers want to build optimal provider networks. An optimal provider network is smarter: it lets payers synthesize data from many different systems, including recruiting, credentialing, claims, reimbursements, utilization, quality, fraud detection, and more. With an... more
Master Data Management (MDM) is making a big impact in delivering real business value and allowing companies to unleash the power of their data across the enterprise. Because MDM solutions help business users to trust data across all systems in use, they can be applied to many data domains including customer intelligence (individual or organization),... more
Whether you’re talking to supply chain executives in manufacturing, in distribution, or in retail, the pain points are the same: If they’re sourcing products or services from multiple vendors, they must address some or all of these five challenges to supplier information management. No trusted view: Supply chain executives struggle to get a... more
I’m delighted that Christopher J. Donovan, MBA, the Executive Director, Enterprise Analytics, and Andrew W. Proctor, Senior Director, Enterprise Analytics with Cleveland Clinic, will be presenting at this year’s HIMSS Annual Conference & Exhibition in Orlando—one of the largest gatherings of Health IT professions, clinicians, executives and vendors from around the world. Their topic is “Communicate... more
Marketers and boardrooms are reviewing their customer experience strategies for 2019. A recent Forbes article looks at seven priority issues for marketers, all of which are focused on customer experience, customer insights, and personalization. While Gartner forecasts that by 2020, more than 40 percent of all data analytics projects will relate to an aspect of... more