Last week, my colleagues and I joined together to give you a sneak-peek at the latest updates to Data Quality, PowerCenter, and Data Integration Hub with version 10.2. If you missed the webinar, I’d encourage you to take a moment and watch the replay. We showcased the latest advancements and how they will help you with some... more
Getting ready for 2017? How about starting out the new year by learning what data as a service is? For Informatica, Data as a Service enables you to verify and enrich customer contact data. We enable our customers to build their customer contact plans on a firm foundation of high quality data that they can rely on... more
Imagine the relief you must feel when you step forth from the rubble, look around, and realize that in spite of your entire town being demolished by a tornado, that your home has miraculously made it. In disbelief you must stand there and take it all in. Everything around you, flattened to the ground but... more
“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more
Marketing today is a tough task. It’s a blend of science and creativity utilizing technology that has really evolved in recent years. You now need to understand your customers and prospects so deeply that they choose to engage with you over the competition. You need to improve their experience. To do this, you have to... more
Data-driven marketers recognize that great customer experiences start with a view across the total customer relationship. They are pushing their organizations towards data-driven strategies, and starting to see results. They understand that achieving a total customer relationship goes way beyond implementing CRM. They are advocates for pulling together fragmented customer data from across system silos... more