Tag "marketing"

The New Marketing Technology Landscape Is Here… And It’s Music to Our Ears!

How Do You Like It? How Do You Like It? More, More More! Chiefmartec came out with their 2015 Marketing Technology Landscape, and if there’s one word that comes to mind, it’s MORE. 1,876 corporate logos dot the page, up from 947 in 2014. That’s definitely more, more, more – just about double to be... more

Keep the Ring, Get Me an iPad: Emotional Vs Rational Marketing

The holidays that just passed weren’t the only thing to celebrate, according to historical trends. As we moved from December into 2015, how many of you were seeing a lot more engagement announcements on Facebook, or even became engaged yourself? December is the most popular month to get engaged (according to wedding website TheKnot.com), so... more

Marketers, Are You Ready? The Impending Data Explosion from the New Gizmos and Gadgets Unveiled at CES

This is the first year in a very long time that I wasn’t in Las Vegas during CES.  Although it’s not quite as exciting as actually being there, I love that the Twitter-verse and industry news sites kept us all up to date about the latest and greatest announcements.  Now that CES2015 is all wrapped... more

Marketers Can Use Big Data By Applying Their Strength: Storytelling

What do all marketers have in common? Marketing guru Seth Godin famously said that all marketers are storytellers. Stories, not features and benefits, sell. Anyone who buys a slightly more expensive brand of laundry detergent because it’s “better” proves this. Godin wrote that if someone buys shoes because he or she wants to be associated... more

Swim Goggles, Great Data, and Total Customer Value

The other day I ran across an article on CMO.com from a few months ago entitled “Total Customer Value Trumps Simple Loyalty in Digital World”.  It’s a great article, so I encourage you to go take a look, but the basic premise is that loyalty does not necessarily equal value in today’s complicated consumer environment. Customers... more

Is Thanksgiving the Most Data-Driven Holiday?

Turkey, cranberry sauce, pumpkin pie… and lots and lots of data on the side. Thanksgiving has to be the most data-driven holiday we have. After Black Friday, we will see a slew of reports and headlines describing how the retail industry’s sales performed. What are retailers all abuzz about right now as we get closer... more

How Citrix is Using Great Data to Build Fortune Teller-Like Marketing

Citrix: You may not realize you know them, but chances are pretty good that you do.  And chances are also good that we marketers can learn something about achieving fortune teller-like marketing from them! Citrix is the company that brought you GoToMeeting and a whole host of other mobile workspace solutions that provide virtualization, networking... more

Raised Expectations and New Discoveries with Great Customer Data

We have a landing! On November 12, the Rosetta probe arrived at its destination, a comet 300 million miles away from Earth. Fulfilling its duty after a 10-year journey, Rosetta dropped its lander, Philae, to gather data from the comet below. Everything about the comet so far is both challenging and fascinating, from its advanced... more

Driving IT Business Alignment: One CIOs Journey

CIO Magazine says marketing matters to business alignment In our interviews of CIOs, they have told us that connecting what IT is doing to business strategy has become a higher priority than even things like improving technical orchestration and overall process excellence. Being CIO today has become much more about business alignment than technology alignment.... more

The Data-Driven CMO: A Q&A with Glenn Gow (CEO of Crimson Research)

I recently had the opportunity to have a very interesting discussion with Glenn Gow, the CEO of Crimson Marketing.  I was impressed at what an interesting and smart guy he was, and with the tremendous insight he has into the marketing discipline.  He consults with over 150 CMOs every year, and has a pretty solid... more