Tag "marketing"

Answering the Question: Why Did This Customer Buy?

* Original article was posted on cmswire.com CMOs and marketing leaders struggle daily to answer the questions, “Why did this customer buy? What specific events and interactions led to a conversion?” While it’s fairly easy to attribute the last touch to a purchase, that doesn’t give insight into the total buyer journey. Attributing which interactions and events... more

Customer Relationship Management| Tips for Success

Customer Relationship Management Data-driven marketers recognize that great customer experiences start with a view across the total customer relationship. They are pushing their organizations towards data-driven strategies, and starting to see results.  They understand that achieving a total customer relationship goes way beyond implementing CRM.  They are advocates for pulling together fragmented customer data from... more

The Good, The Bad, and The Ugly! Experiencing Great (and Not So Great) Data-Driven Marketing in Day-to-Day Life

I spend my professional life helping marketers get the most out of their data. So it really hits me when I experience real life case studies in my day-to-day personal life. When I do run across these great (and not so great) experiences, it broadens my perspective and helps me figure out new ways that... more

Great Customer Experiences Start with Great Customer Data

On Saturday, I got a call from my broadband company on my mobile phone. The sales rep pitched a great limited-time offer for new customers. I asked him whether I could take advantage of this great offer as well, even though I am an existing customer. He was surprised.  “Oh, you’re an existing customer,” he... more

The CMOs Role in Delivering Omnichannel Customer Experiences

This article was originally posted on Argyle CMO Journal and is re-posted here with permission. According to a new global study from SDL, 90% of consumers expect a consistent customer experience across channels and devices when they interact with brands. However, according to these survey results, Gartner Survey Finds Importance of Customer Experience on the Rise —... more

A True Love Quiz: Is Your Marketing Data Right For You?

Valentine’s Day is such a strange holiday.  It always seems to bring up more questions than answers.  And the internet always seems to have a quiz to find out the answer!  There’s the “Does he have a crush on you too – 10 simple ways to find out” quiz.  There’s the “What special gift should... more

The Super Bowl of Data-Driven Marketing Potential

I absolutely love football, so when the Super Bowl came to our hometown Phoenix, it was my paradise!  Football on every.single.channel.  Current and former NFL players were everywhere – I ate breakfast next to Howie Long and pumped gas next to Tony Romo.  ESPN & NFL Network analysts were commentating from blocks away.  Even our... more