Tag "marketing"

Making Marketing Development Funds Work for You

We at Informatica greatly value the partnerships we have with you. We believe that in addition to creating great products, services, and solutions, we must follow the old adage “You have to spend money, to make money!” Whether it’s your money, our money or some combination, making an investment in marketing programs and activities to... more

7 Myths of Data-Driven Marketing

As marketers become increasingly data-driven, more doesn’t automatically translate into better.   Since data delivers accuracy, efficiency, and engagement, it’s easy to believe that the more data we have, the better we can find prospects, learn what they need, and convert them to customers.  But using more data isn’t at the heart of being data... more

Together, Marketing and IT Raise the Marketing Excellence Bar

This blog post was authored jointly by Jim Davis, CMO of Informatica and by Rishi Dave, CMO of Dun & Bradstreet. This is the second in a three part series on Data-Driven Marketing. The Best Marketing Strategy Requires Collaboration In the first blog, we learned how to “Master Data-Driven Marketing” from Jim Davis, CMO Informatica... more

“Adaptive” Integrated Operations Planning

I ran into an article a few weeks ago proclaiming that IOPS is dead. Another one from HBR attests to the strengths and pitfalls of planning. Vendors from SAP, Oracle, 02Solutions, Anaplan would tell you it has not met its demise. Pundits having suffered through a bad implementation will tell you it is a career... more

PIM & Omnichannel Mastery: Drive your Digital Transformation at Informatica World

Why Attend the MDM 360 Summit during Informatica World 2016? 50 Sessions for Mastering the Digital Transformation An overall of 50 sessions, focused on different Master Data Management and Information Quality, key disciplines and the foundation of successfully mastering digital transformation, will be held on the 24th and 25th of May. Register today If you’ve been... more