Tag "marketing automation"

Informatica wins a coveted Stackies Award

–By Anish Jariwala and Laura Wang This is kind of big news for us, marketing operations and marketing technology types (and Laura happens to be both) Informatica has won one of this year’s Stackie Awards presented by Scott Brinker at the MarTech San Francisco 2017 Conference.  We love the Stackies. They’re the only award to recognize... more

Quickly Become Data Driven and Increase Efficiency

“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more