Tag "marketing automation"

Informatica wins a coveted Stackies Award

–By Anish Jariwala and Laura Wang This is kind of big news for us, marketing operations and marketing technology types (and Laura happens to be both) Informatica has won one of this year’s Stackie Awards presented by Scott Brinker at the MarTech San Francisco 2017 Conference.  We love the Stackies. They’re the only award to recognize... more

Quickly Become Data Driven and Increase Efficiency

“We need to be more efficient.” “We need to be more nimble.” “We need to show results.” Phrases like these are commonly heard at meetings every hour of the day all over the world. The drive for internal efficiency has been growing faster and faster, with the pace of technology racing in parallel. Regardless of... more

Take These Steps to Avoid Wasting Your Marketing Technology Budget

This year, the irresistible pull of digital marketing met an unstoppable force: Girl Scout cookies. It’s an $800 million-a-year fundraiser that is only expected to increase with a newly announced addition of digital sales. The New York Times reports that beginning in this month and into January, for the first time, the Girl Scouts of... more

The Data-Driven CMO: A Q&A with Glenn Gow (CEO of Crimson Research)

I recently had the opportunity to have a very interesting discussion with Glenn Gow, the CEO of Crimson Marketing.  I was impressed at what an interesting and smart guy he was, and with the tremendous insight he has into the marketing discipline.  He consults with over 150 CMOs every year, and has a pretty solid... more