Tag "Marketer"

Customer Relationship Management| Tips for Success

Customer Relationship Management Data-driven marketers recognize that great customer experiences start with a view across the total customer relationship. They are pushing their organizations towards data-driven strategies, and starting to see results.  They understand that achieving a total customer relationship goes way beyond implementing CRM.  They are advocates for pulling together fragmented customer data from... more

The One-Word Change That Can Make Retailers See Things Differently

Is 2015 the year retailers start seeing operations differently, simply by changing one word? It’s happened before. Years ago, we used to say “multichannel” when referring to customer touchpoints across many different platforms. The new buzzword is “omnichannel,” which focuses on all customer touchpoints working as one to appeal to digitally-connected consumers. Omnichannel provides a... more

The New Marketing Technology Landscape Is Here… And It’s Music to Our Ears!

How Do You Like It? How Do You Like It? More, More More! Chiefmartec came out with their 2015 Marketing Technology Landscape, and if there’s one word that comes to mind, it’s MORE. 1,876 corporate logos dot the page, up from 947 in 2014. That’s definitely more, more, more – just about double to be... more