Tag "life"

5 Best Reasons to Attend Informatica World 2017

What are the 5 best reasons to attend Informatica World 2017? I knew you were wondering and I’m glad you asked! Of course, this list will be a little different for each person you approach, but I’m happy to share my opinion here. Most would predict that I’d answer with things like “visiting San Francisco”,... more

Next Best Offer – The Missed Potential in Customer Experience

Dear CDOs and CMOs of this world: What is the most significant waste of potential in a customer experience strategy? From my point of view, it is the failure to provide a “next best offer.” Consider what kind of experience a company could provide if they leveraged the potential of the data they already hold... more

The Next Generation of Metadata Management (Part 2)

In Part 1 of this series, we began with the roots of Metadata Management. In this post, we look at the need to have an enterprise metadata cataloging solution. Big Data’s close relation to Metadata Management Now is the new era of Big Data. This includes the next-generation capabilities of various areas including machine learning, predictive... more

Data Is the New Currency for Digital Transformation

These days, business leaders know that data is important to execute their strategy. That’s true, but it’s still underestimating the importance of data. The information your business generates and accesses is not merely a tool for operational execution. It’s so essential to the success of a modern business that it must be handled as carefully... more

The Role of Data in Digital Transformation in Insurance

Digital Transformation has become a major agenda item for many Insurance institutions. In a recent blog, I looked at Digital Transformation for Retail Banking (link here). In this blog, I wanted to explore what I see happening in the world of Insurance and the role that data plays in this industry. My view has been... more

Lessons from the Field: 4 Ways to Keep Your Cloud Evolution on Track (Part 2)

What to do if business stakeholders derail your plans The biggest challenge of making sure your cloud transition fits into your overall IT architecture? Sticking to the plan. You map out a transition journey that includes new systems, training and orientation, retirement of old systems, maybe some new hires, probably some new vendor relationships. But... more

Informatica Collaborates with Google Cloud on Marketing Analytics for CMOs

If you haven’t seen it yet, I want to recommend the Informatica Naked Marketing blog series written by my marketing colleagues. In it, we give full details of how we built a B2B marketing data lake from the ground up. The data lake provides all our marketers, field marketers, and sales with valuable, connected data... more