Tag "IoT"

Enter The Digital Product Factory

In my last post about Data Monetization I touched upon the concept of a Digital Product Factory. Today, I would like to outline why a factory-style R&D process is a must-have when monetizing your data, no matter in what consumption pattern; data feed, analytics or application. Furthermore, I will highlight how data governance will play... more

MDM is the Foundation for Intelligent Engagement

Time and again, experts say that customer experience (CX) is the new battlefield for companies and brands. Considering, “52 percent of consumers have switched providers in the past year due to poor customer service,” [1] it’s undeniable. For businesses undergoing data-driven digital transformation, one of the key drivers for success is incorporating master data management... more

Artificial Intelligence, So Mom Can Understand

Dear Mom,   Even though my work often mystified you, you and Dad have been my biggest fans throughout my over 25-year data management career. Not surprising, as you were both dental professionals, not data professionals! But as you started hearing about data in the media more and more, your interest piqued to better understand... more

Disrupt Yourself or be Uberized

As I revisit some of my most recent conversations on digital disruption with automotive and logistics CIOs, it has become apparent to me that they are all working on proposals on how to change their organizations’ business models. Design, test, sell and service a car every 5,000 miles is no longer good enough and orchestrating... more

Most of the Business Value of IoT is in the Data

Much of the talk about the Internet of Things (IoT) focuses on the “things” themselves – wearables, sensors, iBeacons, and other network-connected machines. However, the greatest value for organizations comes from combining the data generated by these devices with other customer or operational data to uncover insights and establish predictive models. This is the incredible... more

Sources of Data for Building a Customer360

In this blog we’ll look at the different sources of data available to build a Customer360 solution. The move from being Policy centric to Customer centric is being undertaken by most Insurance companies and often forms part of Omni-Channel, Customer Centricity or Digital Transformation programmes. The goal of constructing and operating a Customer360 isn’t an easy one... more