Tag "Informed Purchase Journey"

2015 Omnichannel Trends for Customer Experience

In my point of view, heavily influenced by the customers and analyst I am meeting, these 5 trends are impacting omnichannel commerce for better personalization and customer experience in 2015 and beyond. 1. Issue of the informed purchase journey: A Google study (*Google ZMOT Handbook) shows that, on average, across all categories, shoppers use 10.4... more

An Unexpected Journey – The Informed Purchase Journey

For years, a customer’s purchase process was something of “An Unexpected Journey.” Lack of insight into the journey was a struggle for retailers. The journey was fraught with questions about product research habits, purchases and crucial factors that spark purchase decisions. Today, the customer purchase journey no longer has to be a “guessing game.” Data... more