Tag "Information Technology"

Mars vs. Venus? How CMOs and CIOs Can Align and Thrive

Recently, we posted an initial discussion between Informatica’s CMO Marge Breya and CIO Eric Johnson, explaining how CIOs and CMOs can align and thrive. In the dialog below, Breya and Johnson provide additional detail on how their departments partner effectively. Q: Pretty much everyone agrees that marketing has changed from an art to a science. How... more

Mars vs. Venus? Aligning the CMO and CIO Planets

Research firm Gartner, Inc., sent shockwaves across the technology landscape when it forecast CMOs will spend more on IT than CIOs by 2017[i]. The rationale? “We frequently hear our technology and service provider clients tell us they are dealing with business buyers more, and need to “speak the language.” Gartner itself has fueled this inferno with... more