Tag "improve marketing and sales effectiveness"

Hospitality Execs: Invest in Great Customer Information to Support A Customer-Obsessed Culture

I love exploring new places. I’ve had exceptional experiences at the W in Hong Kong, El Dorado Royale in the Riviera Maya and Ventana Inn in Big Sur. I belong to almost every loyalty program under the sun, but not all hospitality companies are capitalizing on the potential of my customer information. Imagine if employees... more