Tag "Head of Marketing Efficiency"

New Paradigm in the Digital Workplace – Data changes from Ownership to Access

Data changes from ownership to access, this is a new paradigm is happening in the digital workplace. Last years with the growth of omnichannel, the growing devices along the customer journey I talked a lot about the information overload for customers. Studies have shown that your typical social media user consumes 285 pieces of content daily, which... more