Since the dawn of the information age (a.k.a.: the early 1990’s), data management professionals have waged an eternal battle to justify the required investment in people, processes, and technology to deliver high-quality, trusted, and secure data to their organizations. Time and again, spanning these decades, our data champions struggle to build business cases to illustrate... more
As spring has just arrived, I’ve been thinking about my high school days of running track. FYI, I grew up in upstate New York – so the track season technically started in winter and pretty much ended in winter too :). This time of year, everyone looked forward to the very long and very cold... more
Data management professionals from around the nation are invited to attend Informatica’s MDM 360 Summit in New York. Just around the corner, this event provides a special opportunity to learn how great data drives today’s digital transformation. (It’s not too late to save your seat!) Not sure if you should come? Here are the top... more
During the past three months, Informatica has had an opportunity to engage with Computerworld readers in a unique way and share our perspective about how organizations are transforming their businesses with truly great data. And, there have been some great topics: Judy Ko’s post about Why Cloud Can’t Escape the Law of Entropy Tristan Bishop’s Using Social... more
You could say that our lives are ultimately a collection of decisions – small and big, personal and business, short and long term oriented. They could have the potential of impacting a number of lives, altering the course of an organization’s trajectory, or influencing our individual happiness. What’s interesting in all of these situations is... more
Machine learning has specific advantages when dealing with large sets of data, especially big data. Finding reliable solutions in a speedy manner matter more in real-life scenarios, not always finding the perfect solution. Algorithms leveraging the machine learning techniques can enable such discovery and help organizations take advantage of disruptive trends ahead of others.
Finally organisations have come to the realisation that data is one of the essential differentiating pillars to survive and thrive in today’s competitive environment. For a long time, data was part of or hidden in applications. However, with the advent of social media and mobile apps, the reduction in the cost of computing, increasing demands... more
Over the past few weeks, I have been combing through statistics on the Return on Investment (ROI) and benefits people get from analytics. Just to be clear, I include the broad category of data preparation, visualization, predictive etc. into my definition of “analytics” here. In the process, I am building out a pretty stark contrast... more
Before I start, I have a confession to make. “I’ve sent SPAM…” There, I said it. “I’VE… SENT… SPAM!” I’m not proud of it, and I would never endorse it. Let me explain, as this was a different time and attitude that some marketers had. I’ve been a marketer for over 15 years, and in... more
The industrial revolution began in mid-late eighteenth century, introducing machines to cut costs and speed up manufacturing processes. Steam engines forever changed efficiency in iron making, textiles, and chemicals production, among many others. Transportation improved significantly, and the standard of living for the masses went saw significant, sustained growth. In last 50-60 years, we have... more