Tag "google customer match"

Data Prep 1, 2, 3: How to Use REV to Filter Your Email Contact List for Google Customer Match

Getting in front of your ideal audience (contextually) remains a big challenge for companies of all sizes. As companies grow, it becomes harder and harder to manage customer data. Segmenting customers based on behavior, preferences, purchase history, and interactions becomes a dreaded, monstrous, time-consuming task in Excel. Marketers dream about casting magic spells to cut through... more