Tag "Gartner"

Is 2017 the Year of the Data Hub?

Data hubs are catching a wave recently as the hub approach to data management builds momentum in the industry. Informatica listens closely to its customers and invests in innovation to solve emerging data challenges—hopefully right when the market is ready. We saw that the challenges of traditional project-based point-to-point data integration were growing with the... more

It’s 2015: When Will You Have a 360-Degree Customer View?

Customer-ready companies power great experiences with 360-degree customer views According to a recent Gartner report[i], “business demand is still growing for the 360-degree view of the customer, driven in large part by desire to improve the customer experience.” When I was a frequent flyer marketer at a national airline in the 1990s, our 360-degree customer... more

Guiding Your Way to Master Data Management Nirvana

Achieving and maintaining a single, semantically consistent version of master data is crucial for every organization. As many companies are moving from an account or product-centric approach to a customer-centric model, master data management is becoming an important part of their enterprise data management strategy. MDM provides the clean, consistent and connected information your organizations... more