My new favorite vlog to follow is that of Simone Giertz. She is a Swedish inventor, maker and a robotics enthusiast. She is your real life, modern and feminine version of Dr. Emmet Brown (from the movie Back to the Future). Even better, she builds artificial intelligence/robots to help her with the mundane daily tasks... more
Step 1: Determine if you have a customer data problem A statement I often hear from marketing and sales leaders unfamiliar with the concept of mastering customer data is, “My CRM application is our single source of trusted customer data.” They use CRM to onboard new customers, collecting addresses, phone numbers and email addresses. They... more