Tag "gartner customer 360 summit"

Bad Customer Data Will Sabotage Your CRM Initiative

Originally posted on cmswire.com Imagine this: you’ve just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success. But then... more

How Can You Deliver Great Customer Experiences with Bad Customer Data in CRM?

When my friend stayed at a Hyatt Hotel, he told them he was allergic to down and preferred foam pillows. Now when he stays at any of their 500 properties around the globe, they make sure foam pillows are in his room. Hyatt’s competitive differentiation comes from knowing their customers better than their competitors. So,... more