Tag "event"

Data Mania- Using REST APIs and Native Connectors to Separate Yourself from the SaaS Pack

Written by Vaikom Krishnan With Informatica’s Data Mania on Wednesday, I’ve been thinking a lot lately about REST APIs. In particular, I’ve been considering how and why they’ve become so ubiquitous, especially for SaaS companies. Today they are the prerequisite for any company looking to connect with other ecosystems, accelerate adoption and, ultimately, separate themselves... more

Go On, Flip Your Division of Labor: More Time Analyzing and Less Time Prepping Data

Are you in Sales Operations, Marketing Operations, Sales Representative/Manager, or Marketing Professional? It’s no secret that if you are, you benefit greatly from the power of performing your own analysis, at your own rapid pace. When you have a hunch, you can easily test it out by visually analyzing data in Tableau without involving IT.... more