Tag "email marketing"

Customer Relationship Management| Tips for Success

Customer Relationship Management Data-driven marketers recognize that great customer experiences start with a view across the total customer relationship. They are pushing their organizations towards data-driven strategies, and starting to see results.  They understand that achieving a total customer relationship goes way beyond implementing CRM.  They are advocates for pulling together fragmented customer data from... more

Four Steps Email Marketers Should Take Before Using Old Customer Data

A crowd of people gathered around a cornerstone of a building in Brooklyn. They could barely contain their excitement that October day in 2014. A time capsule from 1950 was about to be opened, revealing mysterious contents. No one knew what to expect. Historical treasures? Letters from the past? Maybe even gold bars or valuable... more

The Secrets about Email Marketing No One Tells You

Great email marketing has the best ROI in the business, most marketers know. The return on investment can be nearly $40 for every $1 spent, according to Adobe Systems. Despite an onslaught of new marketing technologies, including the growth of social media marketing and mobile applications, the big news from a just-released report is that... more

The One-Word Change That Can Make Retailers See Things Differently

Is 2015 the year retailers start seeing operations differently, simply by changing one word? It’s happened before. Years ago, we used to say “multichannel” when referring to customer touchpoints across many different platforms. The new buzzword is “omnichannel,” which focuses on all customer touchpoints working as one to appeal to digitally-connected consumers. Omnichannel provides a... more

Is Thanksgiving the Most Data-Driven Holiday?

Turkey, cranberry sauce, pumpkin pie… and lots and lots of data on the side. Thanksgiving has to be the most data-driven holiday we have. After Black Friday, we will see a slew of reports and headlines describing how the retail industry’s sales performed. What are retailers all abuzz about right now as we get closer... more

Raised Expectations and New Discoveries with Great Customer Data

We have a landing! On November 12, the Rosetta probe arrived at its destination, a comet 300 million miles away from Earth. Fulfilling its duty after a 10-year journey, Rosetta dropped its lander, Philae, to gather data from the comet below. Everything about the comet so far is both challenging and fascinating, from its advanced... more

How Email Marketers Can Keep Up With Changes to Their Industry

Email has come a long way since its beginning. Two years after the U.S. launched a rocket to the moon, programmer Raymond Tomlinson launched the first email, a message that read “QWERTYUIOP” in 1971. In 1991, when the World Wide Web was created, email then had the opportunity to evolve into the mainstream form of... more