Tag "email marketing"
Customer Relationship Management Data-driven marketers recognize that great customer experiences start with a view across the total customer relationship. They are pushing their organizations towards data-driven strategies, and starting to see results. They understand that achieving a total customer relationship goes way beyond implementing CRM. They are advocates for pulling together fragmented customer data from... more
A crowd of people gathered around a cornerstone of a building in Brooklyn. They could barely contain their excitement that October day in 2014. A time capsule from 1950 was about to be opened, revealing mysterious contents. No one knew what to expect. Historical treasures? Letters from the past? Maybe even gold bars or valuable... more
Great email marketing has the best ROI in the business, most marketers know. The return on investment can be nearly $40 for every $1 spent, according to Adobe Systems. Despite an onslaught of new marketing technologies, including the growth of social media marketing and mobile applications, the big news from a just-released report is that... more
Is 2015 the year retailers start seeing operations differently, simply by changing one word? It’s happened before. Years ago, we used to say “multichannel” when referring to customer touchpoints across many different platforms. The new buzzword is “omnichannel,” which focuses on all customer touchpoints working as one to appeal to digitally-connected consumers. Omnichannel provides a... more
Turkey, cranberry sauce, pumpkin pie… and lots and lots of data on the side. Thanksgiving has to be the most data-driven holiday we have. After Black Friday, we will see a slew of reports and headlines describing how the retail industry’s sales performed. What are retailers all abuzz about right now as we get closer... more
We have a landing! On November 12, the Rosetta probe arrived at its destination, a comet 300 million miles away from Earth. Fulfilling its duty after a 10-year journey, Rosetta dropped its lander, Philae, to gather data from the comet below. Everything about the comet so far is both challenging and fascinating, from its advanced... more
Email has come a long way since its beginning. Two years after the U.S. launched a rocket to the moon, programmer Raymond Tomlinson launched the first email, a message that read “QWERTYUIOP” in 1971. In 1991, when the World Wide Web was created, email then had the opportunity to evolve into the mainstream form of... more